In a recent telephonic interview with The Age, Facebook's chief privacy officer, Chris Kelly, revealed that the "entire story was a beat-up and Facebook never intended to use people's personal information outside of the site".
According to Chris Kelly, the social network did not believe it had done anything wrong. He said, "license is different to ownership ... So the speculation about people's faces showing up on billboards or Facebook owning the photos that they uploaded was just completely false."
Facebook CEO Mark Zuckerberg has cleared his stand in the blog saying that the changes in the policy were only made to make the site's policies clear to users.
Facebook users should be ever vigilant about Zukerberg, he's nothing but a young punk scam artist out to make money any way he can, apparently the shaddier the better, I wouldn't trust him at all, and would bet he's never made an honest buck in his life.
simple rework the rules and say you will not and can not. Maybe facebook would not but you never know what can happen down stream with new owners or subsequent ownership. Just state clearly what it will and will not be used for and let the users decide.