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Tata Teleservices Goes Virtual, Enters Second Life
Techtree News Staff, Jan 20, 2009 1759 hrs ISTTo initiate a new marketing strategy to promote its "Suno Dil Ki Awaaz" brand campaign into the Virtual World
In an attempt to widen its footprint over the electronic medium, Tata Teleservices has entered the popular Second Life online community to promote the Tata Indicom brand.
For those of you who are perplexed as to what second-life is, here's a brief history. Second Life is an online community in a "virtual world" form. Users can "live" here; interact with other members visually using avatars and even set-up businesses and trade using the "Linden Dollar" currency (derived from the developers Linden Research Inc.)
Tata Teleservices has entered the community in an attempt to initiate a new marketing strategy to promote its "Suno Dil Ki Awaaz" brand campaign into the Virtual World. By doing so, it also becomes the first Indian brand to enter the virtual world of advertising. The company is kick starting the initiative with the help of a virtual competition. Tata Teleservices has tied up with Indian company Indusgeeks Solutions to enhance the company's virtual footprint. The campaign includes the creation of the company's own 'island' in the Virtual World. All users need to do is to 'visit' this island, participate in various contests and programmes. The idea is to present a new brand image to all prospective customers who are on the Internet.
It is interesting to note the various ways in which new age companies are turning to the Internet to promote their respective brands.
For those of you who are perplexed as to what second-life is, here's a brief history. Second Life is an online community in a "virtual world" form. Users can "live" here; interact with other members visually using avatars and even set-up businesses and trade using the "Linden Dollar" currency (derived from the developers Linden Research Inc.)
Tata Teleservices has entered the community in an attempt to initiate a new marketing strategy to promote its "Suno Dil Ki Awaaz" brand campaign into the Virtual World. By doing so, it also becomes the first Indian brand to enter the virtual world of advertising. The company is kick starting the initiative with the help of a virtual competition. Tata Teleservices has tied up with Indian company Indusgeeks Solutions to enhance the company's virtual footprint. The campaign includes the creation of the company's own 'island' in the Virtual World. All users need to do is to 'visit' this island, participate in various contests and programmes. The idea is to present a new brand image to all prospective customers who are on the Internet.
It is interesting to note the various ways in which new age companies are turning to the Internet to promote their respective brands.
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