In a significant development, Yahoo! announced the opening of its technologies to third-party developers and publishers.
The move is aimed at offering a bigger basket of products and services to its over 500 million consumers, the company said. The move comes as part of its new Yahoo! Open Strategy (Y!OS). Yahoo also announced new feature additions to some of its existing products.
The new additions include the following.
Yahoo! Mail - Yahoo has incorporated a "smarter" inbox to streamline access to a user's most relevant and useful information. The Welcome Page has been changed and now has information on the latest email messages and also lists details about people in your contacts list.
My Yahoo! - Starting today, My Yahoo! users can enhance their personal start pages by adding applications created by third-party developers. Built using the Yahoo! Application Platform, these interactive "apps" will range from productivity tools to games, and will infuse My Yahoo! with new social relevance. Also, a new My Yahoo! Theme API lets third-party designers create and share their own look and feel for My Yahoo! pages, giving users access to a wide range of creative backgrounds and styles.
Yahoo! Toolbar - The new Yahoo Toolbar preview would be available to users later this week at toolbar.yahoo.com. The new Toolbar will provide constant access to essential online tasks and up-to-the-minute news from the sources that matter most.
That is for now. Early next year, the new Toolbar is set out for further revamp with the following additions:
Apps for checking new emails from Yahoo! and other popular Web-based email providers, monitoring or searching for items on eBay, and finding local movie show times; Alerts that notify a user about Updates from their personal connections - including their friends' recent activity across the Yahoo! network and eventually, elsewhere on the Web; and personal search suggestions that surface the sites a user has visited and provide vertical search results directly from the Toolbar.
These new additions will hopefully provide new opportunities for developers and users to connect with the 500-million strong Yahoo consumer group.