Airtel announced a partnership with local search engine Asklaila.com. The service will be available free of cost to Airtel subscribers and can be accessed via mobile, DTH and internet (through airtellive.com).
Asklaila.com currently maps local business listings in six cities Mumbai, Delhi, Kolkata, Hyderabad, Chennai and Bangalore and is planning to expand to 13 cities by 2008-end, according to Bharti Airtel CMO Sanjay Gupta.
Thats not all, subscribers can save on their mobile bills by using a free call feature available on all paid local listings in Asklaila.
Airtel's DTH users can access the service through the interactive menu and for the mobile phones, users can access the service by sending an SMS using the code *321# or by USSD (unstructured supplementary service data).