A Made-in-India BlackBerry Soon?

A Made-in-India BlackBerry Soon?

Pankhuri Bajaj, Sep 19, 2008 1314 hrs IST

'Aggressively developing a Made-in-India strategy', says RIM

RIM has an "aggressive" plan for India, we learnt at the BlackBerry Bold lauch. The company's strategy will include both manufacturing its products as well as establishing a nase to handle logistics. Co-CEO of RIM Jim Balsillie elaborated that: "RIM is aggressively developing a Made-in-India strategy. We're working on tailored pricing, tailored solutions, and text-specialized investment for the Indian market. That's on our agenda, by ourselves and in collaboration with our carrier partners."

As for pricing, in such a price-sensitive market -- Balsillie commented that "investment with regards to manufacturing and logistics are being deliberated upon. This includes being able to create more tailored products for the Indian market, by creating a less expensive supply chain."

Without divulging further details, he added that this will happen "soon". Can we expect a BlackBerry manufactured in India soon? It would be more realistic to expect the 'tailored' text solutions that Jim talked about first but a broader strategy for India is cause for celebration indeed.

Read our complete coverage on BlackBerry Bold's launch here.