For those asking the price i'm not sure of this one, but i have a 42" Phillips LCD 1080p HDTV and it was only $699, but the contrast ratio was only 2500:1. this thing has a 50000:1 which is the biggest i've ever heard for an lcd, including lcd's for pc monitors and it's 46" so it should be probably ~$3000-5000 because it's their new thing i suppose.
Saw it yesterday in Delhi for 1.3L, sure is a fantastic TV/ :CD prices are tumbling every day in Indian Market with a virtual war between LG & Samsung. Perhaps by Diwali surely better deals could be available.