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IOC Launches Olympics Online Channel
Techtree News Staff, Aug 06, 2008 1525 hrs ISTThe International Olympic Committee (IOC) will be launching an online channel to broadcast the Beijing 2008 Olympic Games in 77 territories across Africa, Asia (including India and West Asia), Republic of Korea, Nigeria and Indonesia.
The International Olympic Committee (IOC) will be launching an online channel to broadcast the Beijing 2008 Olympic Games in 77 territories across Africa, Asia (including India and West Asia), Republic of Korea, Nigeria and Indonesia.
Starting today, the IOC will broadcast a selection of clips from the Games as Video On Demand (VOD). The content will produced and regularly updated by Olympic Broadcasting Services (OBS), a wholly-owned subsidiary of the IOC. It will include highlights, news and daily clips, available throughout the 17-day period of the Games.
After online broadcast coverage was made available in a handful of territories for Athens 2004, Beijing 2008 marks the first time that digital media coverage will be freely available across the world provided by the rights-holding broadcasters and/or directly via the IOC's channel.
IOC Director of Television and Marketing Services, Timo Lumme said, "The IOC's priority is to ensure that as many people as possible get to experience the magic of the Olympic Games and the inspirational sporting achievements of the Olympic athletes. For the first time in Olympic history we will have complete global online coverage, and the IOC will have its own broadcast channel and content production facilities."
The IOC's channel will be available on YouTube, geo-blocked within each territory, at www.youtube.com/beijing2008. However, it will be accessible in territories where digital VOD rights have not been sold or have been acquired on a non-exclusive basis.
Starting today, the IOC will broadcast a selection of clips from the Games as Video On Demand (VOD). The content will produced and regularly updated by Olympic Broadcasting Services (OBS), a wholly-owned subsidiary of the IOC. It will include highlights, news and daily clips, available throughout the 17-day period of the Games.
After online broadcast coverage was made available in a handful of territories for Athens 2004, Beijing 2008 marks the first time that digital media coverage will be freely available across the world provided by the rights-holding broadcasters and/or directly via the IOC's channel.
IOC Director of Television and Marketing Services, Timo Lumme said, "The IOC's priority is to ensure that as many people as possible get to experience the magic of the Olympic Games and the inspirational sporting achievements of the Olympic athletes. For the first time in Olympic history we will have complete global online coverage, and the IOC will have its own broadcast channel and content production facilities."
The IOC's channel will be available on YouTube, geo-blocked within each territory, at www.youtube.com/beijing2008. However, it will be accessible in territories where digital VOD rights have not been sold or have been acquired on a non-exclusive basis.
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