A study done by ABI Research reveals consumer apathy to purchasing Blu-ray players
Consumers do not want Blu-ray, says a research firm. A consumer survey done by ABI Research revealed that over half of the 1000 respondents had 'other priorities,' to buying a Blu-ray player, saying that they had no plans to purchase one; a further 23% are likely to buy, but not until sometime in 2009. ABI Research principal analyst Steve Wilson said that there wasn't much value proposition seen in a Blu-ray player or in content "Consumers were happy to embrace standard DVD when that format arrived because the improvement in quality over VHS videotapes was dramatic. Standard DVD didn't require the purchase of a new TV either. In contrast, while half of the respondents to our survey rated Blu-ray's quality as 'much better' than standard DVD, another 40% termed it only 'somewhat better,' and most are very satisfied with the performance of their current DVD players." Another reason cited was that a Blu-ray investment also dictates an HDTV purchase, something consumers are reluctant to do.
ABI Research suggests that the bright spot for Blu-ray is the Sony PlayStation 3 gaming console -- that the installed base for Blu-ray players continues to climb with increasing sales of the PS3. "While you might think gamers purchase fewer movie discs that others, we didn't see any significant evidence of that in our results," says Wilson. "PS3 console shipments will go a long way to help bring down manufacturing costs and drive down Blu-ray player prices."