Earlier it was a competition to see who had the biggest and then it came to clarity, sharpness, and how well it stood up to its competitors. Now, the game has just gotten better, with almost all LCD battles being fought over design. Manufacturers have managed to come up with something out of the ordinary - be it the diamond studded TV by Philips or the Series 6 by Samsung.
We have with us a sample from the LG Scarlet line of LCD TVs - LG's man-o-war for this fight and this year's "Innovations" award-winner at the CES in Las Vegas. Let's check it out.
LG sent us the LC 32LG60UR, which is the 32-inch Scarlet LCD TV and having seen the ads on every television channel, I couldn't wait to get it out of the box.
The first thing that came to my mind when we got it out of the box was, "It's a red-assed baboon", since all the "scarlet" was only at the back. Jokes apart, it's only after careful observation and angling of the TV on its swivel stand did I start appreciating its beauty.
Some other peculiar things about the Scarlet is the shiny see-through hole in the bezel. It acts as a touch-sensitive power button - soft blue when watching TV and red or "scarlet" when it's on standby. Personally, I preferred using the remote.
Also, the stand for the TV as a mirror finish and every time you go close enough it seems that someone is trying to look under you shirt (or shorts, depending on your height).
Other than that, the Scarlet looks like any other LCD TV.
It's what is inside that makes it stand apart from the rest. The speakers, for example, are not visible from the outside. The Scarlet's design makes the bezel work as a speaker, with several drivers implanted underneath and around the screen frame.