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Nokia to Focus on Rural India
Techtree News Staff, Jun 27, 2008 1100 hrs ISTThe idea is that while India may be adding 8-million subscribers a month, the country still has a huge untapped base thanks to the initial costs of buying a mobile phone.
Nokia will now focus on rural markets in the country, the Finnish major has announced. Towards this purpose, the company has outlined initiatives in areas including microfinance, distribution, agricultural services, and after sales and support services.
Sharing the company's vision, Olli-Pekka Kallasvuo, president and chief executive officer of Nokia Corp, said, "India's consumption of mobility is growing at a phenomenal pace, and it has the potential to make a major contribution to the country's socio-economic development. Nokia recognizes its responsibility, and our aim will be to try and bring more consumers into the folds of mobility by maximizing value creation."
Microfinance is going to be one of the pillars of Nokia's strategy. The idea is that while India may be adding 8-million subscribers a month, the country still has a huge untapped base thanks to the initial costs of buying a mobile phone. This is where Nokia will run pilots and trials to gauge consumer response in select markets to come out with specific offerings that make buying mobile phones more affordable.
Further, the company will leverage its vast distribution network plus its support for nine Indian languages to team-up with a host of content providers to provide mobile solutions tailored to the needs of farmers. It will use its network to expand pro-actively into remote and unserved rural markets. As a follow-up to this plan, it will also start rural care centers in these geographies.
Sharing the company's vision, Olli-Pekka Kallasvuo, president and chief executive officer of Nokia Corp, said, "India's consumption of mobility is growing at a phenomenal pace, and it has the potential to make a major contribution to the country's socio-economic development. Nokia recognizes its responsibility, and our aim will be to try and bring more consumers into the folds of mobility by maximizing value creation."
Microfinance is going to be one of the pillars of Nokia's strategy. The idea is that while India may be adding 8-million subscribers a month, the country still has a huge untapped base thanks to the initial costs of buying a mobile phone. This is where Nokia will run pilots and trials to gauge consumer response in select markets to come out with specific offerings that make buying mobile phones more affordable.
Further, the company will leverage its vast distribution network plus its support for nine Indian languages to team-up with a host of content providers to provide mobile solutions tailored to the needs of farmers. It will use its network to expand pro-actively into remote and unserved rural markets. As a follow-up to this plan, it will also start rural care centers in these geographies.
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Sanket Desai
,Ahmedabad, on Jun 27, 2008 05:40 PM
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