A joint venture between MySpace and major recording labels, 'MySpace Music' will draw upon the Web site's 'MySpace Music Channel' that was launched about four years ago.
Hot on the heels of Apple iTunes being crowned the world's largest music store comes another music-related announcement; popular social networking Web site MySpace, along with Sony BMG Music Entertainment, Universal Music Group, and Warner Music Group, has yesterday launched its free online music service named 'MySpace Music' that promises to give iTunes a run for its money.
A joint venture between MySpace and these recording labels, 'MySpace Music' will draw upon the Web site's 'MySpace Music Channel' that was launched about four years ago, weaving new services into the online profile pages of over five million musicians. 'MySpace Music' intends making its money via sale of digital music downloads along with ring tones for mobile phones, concert tickets, and band merchandise.
Agence France Presse (AFP) quoted Amit Kapur, chief operating officer of MySpace as saying, "We look to music as an area where we want to do something huge; something historical. We plan to really change the game entirely." MySpace claims its 'MySpace Music Channel' is visited by 30 million people monthly. 'MySpace Music' is slated for a US release in the coming months. The financial terms of MySpace's partnerhsip with the record labels haven't been disclosed.
All said, the MySpace announcement comes on the back of the announcement by industry tracker NPG Group that earlier this year, Apple iTunes topped retail giant Wal-Mart as the world's largest music seller. Which only goes to show that MySpace, which is already a hit with teens and youngsters, is getting aggressive with the competition -- especially when it comes to putting safe distance between its close rival Facebook and itself.