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AMD Announcements at Barcelona
Techtree News Staff, Feb 13, 2008 1509 hrs ISTA round-up of the latest handheld technologies from the No. 2 chipmaker -- including their Imageon processors
At the Mobile World Congress in Barcelona, AMD has enhanced its existing line of open-standard handheld device technologies with upcoming Imageon processors and Gen-Next 3D and vector graphics cores available for licensing.
AMD said its new offerings are designed to enable device manufacturers and network operators to support both today's popular applications for mobile consumers, as well as tomorrow's cutting-edge applications.
Speaking on the occasion, Adrian Hartog, senior vice president and general manager (Consumer Electronics Group) of AMD, said, "Today's mobile consumers demand devices and services capable of providing outstanding entertainment. Our latest handheld technologies allow AMD to better address new and emerging applications, such as 3D gaming and mobile TV, as well as satisfy today's consumers who crave portable music players and full-function touch-screen mobile phones."
Among the Imageon processors announced by AMD is the Imageon D160 Mobile TV Solution, a complete hardware and software package enabling OEMs design mobile devices that receive over-the-air broadcast TV signals transmitted in the DVB-T and DVB-H standards. The Imageon D160 is an antenna-to-display solution that will also enable mobile TV functionality to be designed in a USB-powered device for watching television on notebook PCs, PDAs, portable media players, and other USB-enabled handheld devices.
Another processor announced, the Imageon M210 audio processor is designed to enable a high-definition, fully integrated audio sub-system capable of delivering more than 100 hours of music playback.
The third processor, the Imageon A250 application processor for feature phones, combines the latest AMD multimedia technology for video recording and playback, photo imaging and high-resolution displays, promising performance rivaling that of standalone consumer electronics devices while maintaining long system battery life. The Imageon A250 is intended to help phone manufacturers reduce the time and cost associated with system integration.
AMD has also announced Gen-Next graphics cores to provide an immersive graphics platform -- ranging from PCs to gaming consoles.
Of the graphics cores announced, the Z180 OpenVG 1.x graphics core, according to AMD, offers the only available hardware-accelerated native vector graphics solution, ideal for advanced user interfaces, navigational systems, and portable devices optimized for animation and Flash-style content.
The other graphics core, the Z460 OpenGL ES 2.0, promises to deliver fully-programmable shader models for realistic 3D graphics for a superior mobile gaming experience on portable devices.
Meanwhile, all the new AMD handheld technology will be available for OEMs and silicon supplier licensees to sample beginning this month. Features enabled by these new products and technologies are expected to start appearing in mobile devices in late 2008 and 2009.
AMD said its new offerings are designed to enable device manufacturers and network operators to support both today's popular applications for mobile consumers, as well as tomorrow's cutting-edge applications.
Speaking on the occasion, Adrian Hartog, senior vice president and general manager (Consumer Electronics Group) of AMD, said, "Today's mobile consumers demand devices and services capable of providing outstanding entertainment. Our latest handheld technologies allow AMD to better address new and emerging applications, such as 3D gaming and mobile TV, as well as satisfy today's consumers who crave portable music players and full-function touch-screen mobile phones."
Among the Imageon processors announced by AMD is the Imageon D160 Mobile TV Solution, a complete hardware and software package enabling OEMs design mobile devices that receive over-the-air broadcast TV signals transmitted in the DVB-T and DVB-H standards. The Imageon D160 is an antenna-to-display solution that will also enable mobile TV functionality to be designed in a USB-powered device for watching television on notebook PCs, PDAs, portable media players, and other USB-enabled handheld devices.
Another processor announced, the Imageon M210 audio processor is designed to enable a high-definition, fully integrated audio sub-system capable of delivering more than 100 hours of music playback.
The third processor, the Imageon A250 application processor for feature phones, combines the latest AMD multimedia technology for video recording and playback, photo imaging and high-resolution displays, promising performance rivaling that of standalone consumer electronics devices while maintaining long system battery life. The Imageon A250 is intended to help phone manufacturers reduce the time and cost associated with system integration.
AMD has also announced Gen-Next graphics cores to provide an immersive graphics platform -- ranging from PCs to gaming consoles.
Of the graphics cores announced, the Z180 OpenVG 1.x graphics core, according to AMD, offers the only available hardware-accelerated native vector graphics solution, ideal for advanced user interfaces, navigational systems, and portable devices optimized for animation and Flash-style content.
The other graphics core, the Z460 OpenGL ES 2.0, promises to deliver fully-programmable shader models for realistic 3D graphics for a superior mobile gaming experience on portable devices.
Meanwhile, all the new AMD handheld technology will be available for OEMs and silicon supplier licensees to sample beginning this month. Features enabled by these new products and technologies are expected to start appearing in mobile devices in late 2008 and 2009.
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