Sony BMG Drops DRM Protection

I support the change. As content creators with a focus on new and emerging media, we understand the challenges surrounding the monetization ability of digital content. In this light the debate around protecting content from ?unauthorised? downloads / usage has intrigued me right from the beginning both as a consumer as well as a creator. While iTunes and more recently even sections of Bollywood have been able to sell DRM protected content and reaped moderate benefits, introducing the idea of ?paid? digital media to consumers, DRM implementation is still hobbled by lack of universal standards, high costs and overstated efficacy. I strongly feel Internet is a beautiful medium to help content travel to various markets and demographics. Instead of locking it down be prepared to re-purpose / re-orient your product to any distribution channels such as Mobile or even Print.

We won this one. Sweet reward for those that held out and didn't buy the DRM or Sony CDs after the malware was found on them. Together we can make a difference.

I've dropped buying Sony.

DRM death is now just a matter of time.