After Yellow Pages, it's Shaadi Pages

After Yellow Pages, it's Shaadi Pages

Techtree News Staff, Oct 12, 2007 1028 hrs IST

India's leading matrimonial Web site, Shaadi.com, is going in for the kill with the launch of its 'Shaadi Pages', the country's first online wedding directory.

The big fat Indian wedding has truly arrived!

India's leading matrimonial Web site, Shaadi.com, is going in for the kill with the launch of its 'Shaadi Pages' (www.shaadipages.com), the country's first online wedding directory. Incidentally, Shaadi.com also happens to be celebrating its 10th anniversary this year.

With working couples becoming the norm than exception, there's a paucity of time in terms of planning weddings. 'Shaadi Pages' hopes to fill-in this gap, acting as a one-stop shop for all wedding requirements of to-be-married couples.

There are over 10,000 listings on this portal, which span across Astrology Services, Event Services, Music and Entertainment, Beauty and Grooming, Fashion and Clothing, Decorations, Food and Beverages, Travel and Tours, and Related Services (invitation cards, wedding planners, et al).

Via four gateways; namely, Shaadi.com, Shaadi Times, Shaadi Point, and Astrolife.com, 'Shaadi Pages' endeavors to connect couples to vendors offering wedding-related services. Vendors in turn can create and maintain their personalized Web pages, displaying their products and services.

To use 'Shaadi Pages', couples need to enter the type of service they are looking for, along with their city, locality, pin code, vendor name/keyword. 'Shaadi Pages' automatically generates vendor listings to suit their criteria. Out of these, couples can select what best suits their needs.

In a country with the marriage industry pegged at nearly Rs 75,000 crores and counting, Shaadi.com sees great potential for its new venture, which is also a natural next step for the matrimonial Web site. As of now, 'Shaadi Pages' is targeting audiences in India, US, and the UK.