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Apple Sued over iPhone Price Cut
Techtree News Staff, Oct 03, 2007 1734 hrs ISTWhy? Because Dongmei Li of New York lost out on the $200 price cut announced by Apple just 68 days after the July debut of its iPhone.
An 'early bird' buyer who self-admittedly 'waited for hours' in order to buy a 4GB iPhone just three days after its debut, is now suing Apple Computer for nearly $1 million, accusing the company of "price discrimination, underselling, discrimination in rebates, deceptive actions, and other wrongdoings".
Why? Because Dongmei Li of New York lost out on the $200 price cut announced by Apple just 68 days after the July debut of its iPhone.
Obviously, there are many others like her... but not everybody is suing Apple for the inconvenience caused...
Only last month, Apple slashed prices of its 8GB iPhone from $599 to $399, inciting an angry outcry from early customers of its iconic gizmo. Simultaneously, the company phased out its 4GB iPhone model, possibly, further angering its customers.
And, the company tried its best to pacify old customers. Apple CEO, Steve Jobs, even offered a public apology on the company Web site, which said, "Even though we are making the right decision to lower the price of the iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers, as we aggressively go after new ones with a lower price."
Apologies apart, those who'd bought the iPhone 14 days prior to the discount, were refunded the $200 difference. And, a $100 credit was offered to early buyers at all Apple stores.
All this not withstanding, an unmoved Li, says categorically in her lawsuit, that the discount injured early purchasers such as herself, because they cannot now resell their iPhones for the same profit as later purchasers.
In the first place, market conditions did not require an Apple to go and change the price of its iPhone, says a disgruntled Li in her suit...
Why? Because Dongmei Li of New York lost out on the $200 price cut announced by Apple just 68 days after the July debut of its iPhone.
Obviously, there are many others like her... but not everybody is suing Apple for the inconvenience caused...
Only last month, Apple slashed prices of its 8GB iPhone from $599 to $399, inciting an angry outcry from early customers of its iconic gizmo. Simultaneously, the company phased out its 4GB iPhone model, possibly, further angering its customers.
And, the company tried its best to pacify old customers. Apple CEO, Steve Jobs, even offered a public apology on the company Web site, which said, "Even though we are making the right decision to lower the price of the iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers, as we aggressively go after new ones with a lower price."
Apologies apart, those who'd bought the iPhone 14 days prior to the discount, were refunded the $200 difference. And, a $100 credit was offered to early buyers at all Apple stores.
All this not withstanding, an unmoved Li, says categorically in her lawsuit, that the discount injured early purchasers such as herself, because they cannot now resell their iPhones for the same profit as later purchasers.
In the first place, market conditions did not require an Apple to go and change the price of its iPhone, says a disgruntled Li in her suit...
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