• Content Sharing Platform from Rediff

    Content Sharing Platform from Rediff

    Techtree News Staff, Jul 10, 2007 2039 hrs IST

    Coinciding with the launch of "iShare", Rediff.com, along with Zee TV, announced a joint initiative named 'Voice of Rediff on Zee Sa re ga ma pa'.

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The newest entrant to the social networking phenomenon is Rediff.com, which today launched "iShare", a social content sharing platform that will allow users share videos, music, pictures, et al.

Rediff said it intends for "iShare" (http://ishare.rediff.com/) to bring together users sharing similar passions to form a vibrant online community. "iShare" is also expected to throw open opportunities for Indian youth to showcase their talent on the Internet. Besides, it will bring professionals newer audiences for their work.

Speaking at the launch, Ajit Balakrishnan, chairman and chief executive officer of Rediff.com, said, "With broadband becoming affordable, and social networking taking-off in India, we believe that 'iShare' will provide users a context to connect and enjoy a more comprehensive multimedia entertainment experience on the Internet."

Coinciding with the launch of "iShare", Rediff.com, along with Zee TV, announced a joint initiative named 'Voice of Rediff on Zee Sa re ga ma pa'. This initiative is meant for all those looking for an opportunity to get onto Zee TV's wildly popular musical show, 'Hero Honda Sa Re Ga Ma Pa'. All these budding singers need to do is upload their audio files and videos onto "iShare".

The program's gurus; Vishal-Shekhar, Bappi Lahiri, Himesh Reshammiya, and Ismail Darbar will select a winner out of five short-listed entries, and the lucky guy/gal will get to perform on the final episode of the show.

According to Rediff.com, "iShare" is easy-to-use thanks to the light utility tool, which users can install on their PCs and then upload multiple files at low speed without having to worry about the source of these files.

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Rediff.com iShare social networking platform



Discussion Board
(6) Comments
Senthil Kumar
,Erode, on Jul 17, 2007 08:50 PM
OH God! Now that we have had our fill of mediocrity on TV, we definitely need our amateurs showing off their lousy works of art on the internet!! Way to go!
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jaspal singh
,birmingham, on Jul 13, 2007 06:18 PM
fantastic joint initiative.
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rohan
,mumbai, on Jul 13, 2007 01:55 PM
good idea
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shakti jain
,Durg, on Jul 13, 2007 07:42 AM
This is a fantastic idea, that public will really get enjoy
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Tony
,Hyderabad, on Jul 12, 2007 09:09 AM
Indians are waking up to the social networking phenomenon. The growing popularity of sites such as Orkut is evidence of this. Internationally many companies are hosting such networks for brand building and market development. To name a few Nike?s ?Joga Bonito? campaign using Joga.com (Refer http://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG150.htm) and ABC?s (Refer http://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG156.htm). In India too Hindustan Lever Ltd had hosted Sunsilk Gang of Girls ? a social networking site for girls (Refer http://www.icmr.icfai.org/casestudies/catalogue/Marketing/MKTG175.htm). So its no wonder that Rediff is also jumping into the bandwagon. The changing media consumption behavior of the youth is forcing these companies to do so. It presents them with a huge opportunity too.
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chandreyee chak
,kolkata, on Jul 11, 2007 06:40 PM
can anyone watch a full screen video in ishare and will the picture quality be good !!!
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