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CBS' Interactive Audience Network
Techtree News Staff, Apr 13, 2007 1159 hrs ISTCBS will distribute its shows on the Internet through its just announced 'CBS Interactive Audience Network'.
CBS has announced the CBS Interactive Audience Network to distribute its shows on the Internet.
For this network, CBS has gotten into content deals with a host of online distributors, including AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media, and Veoh.
Under the deal, all content will be advertiser supported and free to the consumer. CBS will begin selling the network in the coming weeks, including the upcoming upfront marketplace. All content will be available domestically, with select clips and full-length sports programming distributed worldwide.
The network will offer programs from entertainment, news, and sports including CSI: Crime scene investigation, Late show with David Letterman, Survivor, Showtime championship boxing, CSTV Game of the week, CBS Evening news with Katie Couric, among others.
Some big names involved in the content deal include: Microsoft that will make CBS content available on MSN Video; CNET Networks that will make content available on TV.com; and Joost that will offer viewers CBS content via a customizable platform having advanced TV viewing features and plug-in applications like IM, message boards, and news tickers.
With this move, CBS claims it would become the most widely distributed professional content provider on the Web. The network already has online distribution deals with Yahoo!, Apple iTunes, Microsoft's Xbox, Amazon UnBox, and others.
Besides, Akamai Technologies will serve as the content delivery network to power the CBS Interactive Audience Network, as announced by the company.
For this network, CBS has gotten into content deals with a host of online distributors, including AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media, and Veoh.
Under the deal, all content will be advertiser supported and free to the consumer. CBS will begin selling the network in the coming weeks, including the upcoming upfront marketplace. All content will be available domestically, with select clips and full-length sports programming distributed worldwide.
The network will offer programs from entertainment, news, and sports including CSI: Crime scene investigation, Late show with David Letterman, Survivor, Showtime championship boxing, CSTV Game of the week, CBS Evening news with Katie Couric, among others.
Some big names involved in the content deal include: Microsoft that will make CBS content available on MSN Video; CNET Networks that will make content available on TV.com; and Joost that will offer viewers CBS content via a customizable platform having advanced TV viewing features and plug-in applications like IM, message boards, and news tickers.
With this move, CBS claims it would become the most widely distributed professional content provider on the Web. The network already has online distribution deals with Yahoo!, Apple iTunes, Microsoft's Xbox, Amazon UnBox, and others.
Besides, Akamai Technologies will serve as the content delivery network to power the CBS Interactive Audience Network, as announced by the company.
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