Reportedly, Nike will be expanding its range of iPod-enabled shoes by moving on from a limited selection to a wide range in the coming months.
According to reports, Nike has confirmed the news that it will be expanding its range of iPod-enabled shoes by moving on from a limited selection to a wide range in the coming months.
The company plans to make all its running shoes compatible with its Nike + iPod technology by the end of this year.
In the Nike + iPod technology, a sensor called 'Nike Plus' is attached to the shoes, which allows runners to track their time, distance, pace, and the amount of calories burned with the Apple iPod.
Reportedly, the news came out when the company revealed its third quarter results last week. The results revealed that the revenue has shot up 9 percent to $3.93 billion, from $3.61 billion last year.
Mark Parker, President and Chief Executive Officer, Nike said that consumers want a more compelling and relevant experience wherever and whenever they shop leading the company to plan some changes in its retail strategy. By grabbing the opportunity they intend to take Nike and the industry to someplace new, where consumers have experiences that are physical and digital and mobile.
Although the company has not released any details on any of the products, it has, however, said that consumers can expect some of these products in the stores this year.