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Yahoo! OneSearch for Mobile Users
Techtree News Staff, Mar 20, 2007 1525 hrs ISTYahoo! reportedly yesterday introduced its new Internet search system for mobile phone users, OneSearch that promises locally relevant search.
Scoring one up over Google, Yahoo! reportedly yesterday introduced its new Internet search system for mobile phone users, OneSearch that promises locally relevant search.
Unlike computer Web search that spews raw sets of links, OneSearch throws up a list of actual information, such as news headlines, images from Yahoo's Flickr site, business listings, local weather, and links to other Web sites.
For instance, instead of popular movies or critical reviews, OneSearch lists local theaters playing a particular movie, user ratings of the movie, and news headlines related to it.
All that users need to do is enter a zip code or the city name for OneSearch to start delivering local search results. The results appear on a single page, and are prioritized into categories based on calculations done by Yahoo! computers.
Besides, Yahoo! promises to help a whole lot of local advertisers reach mobile phone customers - as they search.
Senior Vice President of Yahoo!'s Connected Life Business Unit, Marco Boerries, said they are now putting search on every mobile phone that has a browser, and are delivering results that consumers want with just one search, and not a list of Web links.
Yahoo! said it has begun offering OneSearch on 85 percent of existing US mobile phones with Web browsers, and is going beyond existing deals with Nokia, Motorola, Samsung, and LG Electronics to put Yahoo! on up and coming phones. OneSearch for mobile users will be offered in other international markets later this year, the company said.
Unlike computer Web search that spews raw sets of links, OneSearch throws up a list of actual information, such as news headlines, images from Yahoo's Flickr site, business listings, local weather, and links to other Web sites.
For instance, instead of popular movies or critical reviews, OneSearch lists local theaters playing a particular movie, user ratings of the movie, and news headlines related to it.
All that users need to do is enter a zip code or the city name for OneSearch to start delivering local search results. The results appear on a single page, and are prioritized into categories based on calculations done by Yahoo! computers.
Besides, Yahoo! promises to help a whole lot of local advertisers reach mobile phone customers - as they search.
Senior Vice President of Yahoo!'s Connected Life Business Unit, Marco Boerries, said they are now putting search on every mobile phone that has a browser, and are delivering results that consumers want with just one search, and not a list of Web links.
Yahoo! said it has begun offering OneSearch on 85 percent of existing US mobile phones with Web browsers, and is going beyond existing deals with Nokia, Motorola, Samsung, and LG Electronics to put Yahoo! on up and coming phones. OneSearch for mobile users will be offered in other international markets later this year, the company said.
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