BBC has entered a strategic alliance with IBM for a new video search system and support in other technology areas such as content distribution, etc.
The British Broadcasting Corporation (BBC) has entered a strategic alliance with IBM for a new video search system and support in other technology areas such as content distribution and rights management.
Under this partnership, BBC will introduce IBM's video search system, code-named 'Marvel', which has the ability to visually analyze images and video to categorize the content based on appearance, and make it more searchable.
BBC plans to offer the new video search initially for users of its CBeebies and CBBC children's Web sites. The broadcaster will utilize 'Marvel' to create a compelling set of multimedia interactive search experiences for accessing BBC children's content on-line.
Speaking on this occasion, Ashley Highfield, Director of Future Media and Technology, BBC, said, "This alliance with IBM will offer new and genuinely innovative services to our audiences. For example, combining the BBC's massive TV and radio archive with IBM's cutting-edge research into video and audio search technology should provide the means to unlocking huge latent value in our long tail of content."
In addition, IBM will work with BBC's official technology partner, Siemens AG, in areas like customer relationship management (CRM), content distribution, and rights management.
It is learnt that IBM and Siemens AG will collaborate to test a new media hub system to help creative teams. The pilot follows the recent deployment by Siemens of IBM's WebSphere products, which sit at the heart of the BBC's service-oriented architecture.
Steve Canepa, Vice President of Media and Entertainment, IBM, said, "We look forward to collaborating with the BBC on these exciting and innovative new areas. IBM's combination of media and entertainment industry solution capability, R&D investment, services skills, and technologies will help us to ensure that the BBC remains one of the most advanced media companies in the world."
Meanwhile, IBM is also discussing potential collaboration projects with the BBC in areas including content distribution, customer relations management, joint research, and rights management.