Last week, we had Apple CEO, Steve Jobs, shocking the music world with his unabashed suggestion that major music labels abandon DRM...
Last week, we had Apple CEO, Steve Jobs, shocking the music world with his unabashed suggestion that major music labels abandon Digital Rights Management (DRM).
Now we have a stunner of a reply from none other than CEO and President of Macrovision (the original DRM company), Fred Amoroso, published as an open letter on the company's Web site.
In what can be called an essentially pro-DRM stance, Amoroso starts off by saying DRM is an important enabler across all content: not just music, but also movies, games, and software. He goes on to stress that DRM increases (not decreases) consumer value; that it would enhance electronic distribution; and that it must be interoperable and open.
Amoroso opines that most piracy occurs because the technology available today is not deployed widely enough to make DRM-protected legitimate content as easily accessible as say, unprotected illegitimate content.
Amoroso makes a case for 'truly interoperable DRM'; for DRM-protected content to be made more convenient, reasonable, consistent, and transparent to use for consumers.
Amoroso rounds off by actually suggesting that Macrovision assume responsibility for Apple's DRM technology, FairPlay, as part of its evolving DRM offering; enabling FairPlay to interoperate across other DRMs, increasing consumer choice, and driving commonality across devices.
The DRM technology widely used in commercial DVDs, as also the DRM deployed by commercial software publishers and other creators of is developed by Macrovision.
Well said Mr Happy and Brendon. Have you seen the price of a cassette, CD or DVD at a music store in India lately I'm forced to pay a bomb to buy a bunch of tracks that I may not even like just to hear a song or two. I have to deal with getting scrwed by paying much more than people in the US or maybe all over the world and now they're telling me that I'm not allowed to make a back up of the stuff I purchase.
Whats next are they going to sue me for singing a copyrighted song in the shower?
It looks like DRM writers are just playing games... they send us the encrypted material and the means to decrypt it... if they want to keep it a secret they should keep the decrypted samples away from the enemy... How do you fight a war where your enemy is your ally?
DRM is Stupid Stuff. Infact it would Encourage Piracy more...and the few people who were going for legitimate stuff will now only get more irritated & would conveniently shift to Piracy... All these attempts are just new ways of spinning money... for the Giants...
I hate DRM and I agree with everybody who has posted negative comments about DRM. If DRM didn't exist, I would be less likely to make use of P2P networks and Torrent sites because DRM wouldn't be an issue. I'm proud to say that DRM influences my purchasing choices. If it's got DRM, I won't buy it because I can get it free without DRM. Take that, MPAA and RIAA!
Stunner?? hahah. When you said that I was thinking something totally different. This isn't a stunner at all, it's expected from Macrovision. They make DRM.
Man this is a difficult captcha you have, I hope I get it one of these times....
The creation and pathetically amateurish implementation of DRM just goes to show that most tech savvy computer users and programmers are just conniving thieves. And 100% of any of the Top Tier movers and shakers of the Computer industry, and this includes Gates, Jobs, Wozniak, Allen, and the Infamous Monkey-Boy, a.k.a. Steve Ballmer, [just to name a few, there's many, many more], have in their times either soldiered together something for illicit use, Pirated something they never intended to fully buy, illegally or underhandedly acquired some sort of computer technology that was, is, can be, has been, and will be used in any way to further promote their whacked out, selfish, vain ways of thinking. I say to you all, Hypocrites! Although gates and co do give allot of money away to charities, what say you jobs, leader of the rotten apple click, owner of the genius bars that are manned by even more arrogant, whacked out, selfish, vain, snobs such as yourself! anyway, none of you owns anything! never did, never will, you have forgotten why you are here in the 1st place, most of us do, lose our way that is. And allot never even recover. And don't even get me going about the Oil companies! Hypocrites!
I'm tired of the music, and entertainment industry treating me like a criminal. Even with Apple's DRM I can't play my music on just the machines that I own. I back up my music on an external harddrive, use an ipod, and share music with my wife and I've used up 4 out of 5 computers I can listen the music on. I can play a CD on thousands of machines and not be a pirate, why can't I do the same with my digital music!
What the RIAA and MPAA has failed to recognize is that the consumer no longer agrees with them on the value of their product. With todays influx of mass media where you have 200 TV channels and 100's of radio stations the BIG 3 no longer have exclusive right to our eyes and ears. The big Labels want to chage a premium for their product so they have money to spend on big parties and bonuses and coke whores and strippers and the consumer is saying NO. The consumer says that as cost to produce goes down so must price and they now see the Movies as worth no more then what it cost to rent it which is around 3 bucks and a CD is worth slightly less. Until the RIAA and MPAA get their prices in line with the consumers expectations then we will not see a decrease in piracy.
2/3rds of music industry leaders already voiced their concerns as to how inefficient DRM is. Now we get Amoroso starring in the crying game because this is his livelihood at stake. By the way, we all know how ineffective Macrovision is.
"piracy occurs because the technology available today is not deployed widely enough to make DRM-protected legitimate content as easily accessible as say, unprotected illegitimate content."
Thats completely untrue. Piracy is happening purely because there is a great demand for pirated stuff due to very high prices of the legitimate product. When customers have to spend 5000 times the pirated stuff price, you can bet that pirates will work hard to disable whatever technology the record labels throw at them simply because people WANT pirated stuff.
Apple itunes has reduced piracy to a great extent simple because it gives customers exactly what they want - legitimate stuff at cheap prices. While of course there is no way piracy can be totally dealt with as pirated stuff will always be cheaper than the authentic stuff , having cheaper authentic stuff will anyways reduce piracy to a great extent.
Jobs wants to sell more hardware. Doing away with DRM benefits him and not content producers. He wants to sell more ipods at the expense of the people who make content. It's all about money.
Everybody hates DRM and will always avoid it when possible. DRM drives people away from any company that tried to handcuff users to it, and Jobs is just stating what eveyone already knows. Macrovision has to love it because that's their cashcow.