Zapak Goes into Valentine Mode

Zapak Goes into Valentine Mode

Techtree News Staff, Feb 14, 2007 1213 hrs IST

Zapak.com has a little something planned this Valentine's Day, which runs through Feb 18: 'Love Express'; and a game called 'Love Ka Kabootar'.

Cupid's day's here again, with all things love going into massive overdrive...

Zapak.com too has a little something planned this Valentine's Day, which runs through Feb 18.

For all those love struck folks out there, as part of its 'Love Express' offering, Zapak has created 'love shacks' at 3 locations: Infiniti Mall, the Zapak Office at Infiniti Mall, and the Reliance Capital Office.

So, what's a love shack all about? Think clandestine hideouts? No... Think again...

Zapak has created small tables equipped with overhead umbrellas and Web cams especially for the 'moony eyed' to submit their love messages directly. These will be uploaded onto Zapak.tv that will also video-record love messages by invitee guests and celebrities, including Soha Ali Khan, Arshad Warsi aka Circuit, Sophie Choudhary, and Yukta Mookhey, amongst others.

The other Valentine special is a game titled 'Love Ka Kabootar' (a bit tacky really), in honor of our long forgotten love messenger, the humble pigeon.

The game is created as a lovers' paradise, and gamers get to send love messages across through their kabootar, whom they have to protect along the way.

Commenting on Zapak's Valentine drive, CMO, Arun Mehra, said, "We all are aware that the youth, who are our primary target audience, have a big connect with this day, and look for various options to express their feelings for their beloved. We wanted to give them an innovative route to pass on their messages this Valentine's, and thought of an audio visual format on Zapak.tv."

So, go ahead, play Cupid on: Zapak.com.