Sweden plans to be the first country to open a 'virtual embassy' in Linden Lab's popular game, Second Life.
According to reports, Sweden plans to be the first country to open a 'virtual embassy' in the popular game, Second Life, an advanced social-networking virtual world developed by Linden Lab.
Olle Wastberg, General Director of the Swedish Institute, an organization that promotes the country's image abroad, said that it would have answers to questions on all aspects of Sweden. The virtual embassy, which will open in a couple of weeks, will be called House of Sweden, and will be modeled on the country's new embassy in Washington.
Wastberg also said that the embassy would not provide passports or visas, but would instruct visitors how to obtain such documents in the real world, and act as a link to web-based information about the Scandinavian country.
It is learnt that the government-sanctioned embassy will provide curious visitors with information about Swedish culture and history, as well as tips about places to visit and visa rules for tourists. The main aim is to inform other members of Second Life about Sweden, just as the Swedish Institute currently does.
Wastberg added that they are constantly trying to reach new groups of people with information about Sweden. This is a very simple and cheap way to reach a large group of younger, educated people who are hungry for information.
Numerous real-world businesses have already set up shop in the virtual space, but Wastberg said that Sweden would be the first country with an official presence, allowing visitors to enter and read displays or click on links to informational Web sites. Besides, institute employees will also be present in the building much of the time to chat with visitors. And they think this can create an added interest for Sweden, as one has to constantly think of ways to attract people.
Moreover, visitors or inhabitants in Second Life might also get to meet Wastberg in person since he has created a so-called avatar that roams the virtual world.