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Reliance Premiers "Ctrl+Alt+Del"
Techtree News Staff, Dec 27, 2006 1625 hrs ISTRecently, Reliance Communications announced the premier of "Ctrl+Alt+Del" on Reliance Mobile World. This movie is specially produced for the mobile platform.
Recently, Reliance Communications announced the premier of "Ctrl+Alt+Del" on Reliance Mobile World.
What is significant about "Ctrl+Alt+Del" is that it is a movie specifically produced for the mobile platform by Phonethics Mobile Media (maker of exclusive mobile content).
Commenting on the initiative, Mahesh Prasad, President of Applications Solutions & Content Group, Reliance Communications, said, "The premiere of 'Ctrl+Alt+Del' on Reliance Mobile marks another milestone, whereby the Indian film industry has recognized the power of the mobile medium by releasing it on Reliance Mobile World."
"Reliance continues to delight its mobile customers by bringing big screen content to mobile phones such as the recent introduction of TV serials like Mahabharata and Malgudi Days," Prasad said.
Adding to it, Saurabh Gupta, CEO of Phonethics Mobile Media and Director of 'Ctrl+Alt+Del', said, "Phonethics is in the advanced stages of developing a slew of new products for exclusive distribution over mobile phones in the growing Indian market. We look forward to surge ahead with the support of partners such as Reliance and Rahul Bose."
Releasing 'Ctrl+Alt+Del' on Reliance Mobile World, noted actor Rahul Bose, said, "For the first time in world telecommunications history, the customer has been offered two completely diverse offerings on a single platform: mobile services and movies! I am thrilled to be part of this never-before initiative jointly promoted by Reliance Communications and Phonethics Mobile Media."
"Ctrl+Alt+Del" is now accessible on Reliance Mobile World under the option, 'Movies N More'. It is available at Rs 15 for a 5 minute online streaming; Rs 10 for movie video clips; and Rs 5 for downloads of ringtones and wallpapers.
A futuristic film, "Ctrl+Alt+Del" is set against a backdrop wherein technology guides human interactions.
Rahul Bose aka Kabir is on the verge of committing suicide when he gets a call from a woman. Turns out there is no woman, no human being even at the other end; all along he's been talking to a piece of software...
What is significant about "Ctrl+Alt+Del" is that it is a movie specifically produced for the mobile platform by Phonethics Mobile Media (maker of exclusive mobile content).
Commenting on the initiative, Mahesh Prasad, President of Applications Solutions & Content Group, Reliance Communications, said, "The premiere of 'Ctrl+Alt+Del' on Reliance Mobile marks another milestone, whereby the Indian film industry has recognized the power of the mobile medium by releasing it on Reliance Mobile World."
"Reliance continues to delight its mobile customers by bringing big screen content to mobile phones such as the recent introduction of TV serials like Mahabharata and Malgudi Days," Prasad said.
Adding to it, Saurabh Gupta, CEO of Phonethics Mobile Media and Director of 'Ctrl+Alt+Del', said, "Phonethics is in the advanced stages of developing a slew of new products for exclusive distribution over mobile phones in the growing Indian market. We look forward to surge ahead with the support of partners such as Reliance and Rahul Bose."
Releasing 'Ctrl+Alt+Del' on Reliance Mobile World, noted actor Rahul Bose, said, "For the first time in world telecommunications history, the customer has been offered two completely diverse offerings on a single platform: mobile services and movies! I am thrilled to be part of this never-before initiative jointly promoted by Reliance Communications and Phonethics Mobile Media."
"Ctrl+Alt+Del" is now accessible on Reliance Mobile World under the option, 'Movies N More'. It is available at Rs 15 for a 5 minute online streaming; Rs 10 for movie video clips; and Rs 5 for downloads of ringtones and wallpapers.
A futuristic film, "Ctrl+Alt+Del" is set against a backdrop wherein technology guides human interactions.
Rahul Bose aka Kabir is on the verge of committing suicide when he gets a call from a woman. Turns out there is no woman, no human being even at the other end; all along he's been talking to a piece of software...
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smartypants
,smartyland, on Dec 28, 2006 10:08 AM
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