Reliance Intros Mobile Blogging

Reliance Intros Mobile Blogging

Techtree News Staff, Oct 16, 2006 1104 hrs IST

Reliance Communications, in partnership with Hyderabad-based IMI Mobile, has launched its mobile blogging service "Mblog".

Reliance Communications, in partnership with Hyderabad-based IMI Mobile, has launched its mobile blogging service "Mblog" which comes minus the baggage of tedious registration.

Speaking at the launch, Mahesh Prasad, president application solutions and content group, Reliance Communications, said, "The community of bloggers in India is growing, and we want to ensure that pictures taken on mobiles are not just left in the phones. They can now be shared through mobile blogging, and we are quite optimistic that millions of our users will make use of this powerful medium."

With "Mblog," Reliance subscribers can now share their thoughts, images, and videos with practically whosoever they want on the World Wide Web.

All they need to do is MMS/SMS their content to 1234, upon which a return SMS would specify the subscriber password and the Web site URL for the blog.

A 'buddy list' can be subscribed from the phonebook that includes both Reliance and non-Reliance subscribers.

Whenever content is posted by a user, the 'buddy list' would get an SMS alert, urging all buddies to check out the latest blog on the specified URL.

To view the blog, subscribers need to visit www.reliancecommunications.co.in/mblog, and key-in their password/s. The 'buddy list' can be managed either by visiting the Web site, or via the messaging section of Reliance World.

Those subscribers sans MMS- / video-capable handsets can SMS their text blogs to 1234, with the keyword mblog followed by the text posting.

The applicable rates are Rs 5 per MMS blog, and Rs 3 per SMS blog.