Retailer - Best Buy has reportedly teamed-up with RealNetworks and SanDisk to launch a new online music store and portable device.
Retailer - Best Buy has reportedly teamed-up with music software maker, RealNetworks, and player manufacturer, SanDisk, to launch a new online music store and portable device that would compete with Apple's iPod as also with Microsoft's Zune.
The Best Buy Digital Music Store will give customers an easy way to enjoy, manage, and discover music. The service, found at www.bestbuy.com/digitalmusicstore, is powered by RealNetworks' subscription-based service, Rhapsody 4.0.
The music store features both a permanent download store and a subscription download service, where songs will be available for 99 cents, or customers can choose to pay $14.99 (Rs 690 approx.) a month for unlimited number of songs.
Best Buy will also carry and promote the SanDisk Sansa e200R Rhapsody MP3 players that have been optimized to work seamlessly with the Best Buy Digital Music Store.
In a statement, Brian Lucas, a spokesman for Best Buy, said that the bottom line is that they want customers to come back to them. In addition, the music marketplace would give the retailer the opportunity to work with popular artists to promote them and their brand.
And, by aligning with RealNetworks and SanDisk, Best Buy hopes to leverage its position as an entertainment leader, its understanding of consumers, and the strengths of RealNetworks and SanDisk to bring a compelling end-to-end music solution to its customers.
Meanwhile, both the Best Buy Digital Music Store and the Sansa e200R players will be available from October 15 this year. The Sansa e200R Rhapsody MP3 players will be priced at $180 (Rs 8,280 approx) for 6GB, and $250 (Rs 11,500) for 8GB.