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Tata Sky Launches Actve Sports
Techtree News Staff,Tata Sky, an 80:20 joint venture between Tata and Star, today launched its Actve Sports Service for cricket fans across-the-country.
Tata Sky, an 80:20 joint venture between Tata and Star, today launched its Actve Sports Service for cricket fans across-the-country. The launch coincides with the England vs Pakistan one-day cricket series to be telecast on ESPN STAR Sports from August 30 till September 10, 2006.
According to Tata Sky, with Actve Sports, cricket enthusiasts need no longer wait for broadcasters to provide match highlights, player statistics, and so on. Rather, they can access all these features with just the press of a button - at any time during the match.
In addition, viewers can get multiple-language commentary, expert
analysis, plus a three-dimensional graphical representation of the match on Tata Sky's virtual stadium.
Speaking at the launch, Vikram Kaushik, managing director & chief executive officer, Tata Sky, said, "Actve Sports is a new milestone in Indian sports entertainment. For the first time in the history of television in India, enthusiasts will be able to enjoy interactive cricket through our Actve Sports service."
Adding to it, R C Venkateish, managing director, ESPN Software India, said, "India is a nation that thrives on cricket. We are absolutely delighted to partner with Tata Sky to bring the unique interactive experience of watching live cricket on Actve Sports to millions of cricket fans across the country."
Very recently, Tata Sky launched its satellite television service across-the-country, which aims at becoming the country's largest entertainment platform, by offering viewers a plethora of programming choices and interactive features in DVD quality- and CD quality- sound.
USER COMMENTS
by deepak, bhopal, on Sep 04, 2006 07:10 PM, Report abuse Reply
Very Nice Option for Cricket Fans
by Nishith Patnaik, Hyderbad, on Sep 03, 2006 07:11 PM, Report abuse Reply
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