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Samsung Boosts its Digital Arsenal
Nycil George, Apr 05, 2006 2102 hrs ISTSamsung India today, released a range of digital products in the Indian market to strengthen its digital products portfolio.
Samsung India has announced the launch of digital audio player YP-D1, the world's first MP3 Player with Digital Camera, which comes with a 2 Mega Pixel digital camera.
In a press briefing held in Bangalore, Samsung India announced its plans to strengthen its digital products portfolio comprising of Digital Still Cameras, Digital Camcorders and MP3 Players in the Indian market. Focusing on the concept of Digital convergence Samsung plans to concentrate on their digital products portfolio.
The line of models of MP3 players launched includes the YP-D1, which comes with 2 GB memory, 2 MP Camera, MPEG-4 Playback, Photo/Text Viewer, USB Host for connecting digital devices and built in speaker functionality. Further, with a built in FM radio and 20 hours playback, the YP-D1 is an all-in-one entertainer. It is priced at Rs.21, 500 MRP. The YP-Z5, which has a premium slim design and an intuitive user interface is also available in two versions of 2 GB and 4 GB priced at an MRP of Rs.11, 990 and 14, 890 respectively with rechargeable battery. With the launch of these new models, Samsung has a lineup of 5 flash based MP3 players, priced in the range of Rs. 4,390 to Rs. 21,500.
While the YP-D1 is the World's first MP3 Player with Camera, the Pro815, Samsung's flagship of the new Digital Still Cameras (DSC) range claims to have the World's longest built in 15X Zoom, World's largest 3.5" TFT LCD used in digital camera, the World's largest lithium ion battery and the World's first top LCD for waist level shooting. Pro815 is priced at Rs. 54,990. The other launches are Digimax S-800, priced at Rs.22,990, Digimax S-600, priced at Rs.14,990 and Digimax S-500 priced at Rs.12,990, Samsung now has a range of 6 Digital Still Camera models, priced in the range between Rs. 10,490 to Rs. 54,990 in the Indian market.
Rajiv Kenue, General Manager -Audio Video Products, Samsung India said, "Our new, considerably enhanced range, our attractive bundling offer with DSCs and our channel penetration enhancement, should help us garner a 10% market share in the Indian market this Year."
Samsung also announced its foray into the DVD Camcorder segment by launching its first DVD Camcorder model, VP-DC 163i in the Indian market. The Samsung DVD Camcorders, DC-163i and DC-565 Wi (to be launched later this month) are designed to give the user an unprecedented flexibility of usage and quality. The 33x optical zoom, Digital 1200x Zoom lens of the DC-163i allow the user to effortlessly capture even the most distant subjects in perfect close up without sacrificing image quality according to the company. The DC-163i is priced at an MRP of Rs.36,990.
The Samsung MiniDV range has been boosted with the introduction of 3 new, advanced digital camcorders, including the 6-in-1 multifunctional camcorder VP-MM10. This six in one wonder from Samsung includes the digital video camcorder, digital still camera, MP3 Player, data storage, voice recorder and web cam functionality and is priced at Rs.29,990. With the introduction of the new range, Samsung now has a range of 8 Digital Camcorders in its lineup, priced in the range Rs.21,990 to Rs.36,990.
In a press briefing held in Bangalore, Samsung India announced its plans to strengthen its digital products portfolio comprising of Digital Still Cameras, Digital Camcorders and MP3 Players in the Indian market. Focusing on the concept of Digital convergence Samsung plans to concentrate on their digital products portfolio.
The line of models of MP3 players launched includes the YP-D1, which comes with 2 GB memory, 2 MP Camera, MPEG-4 Playback, Photo/Text Viewer, USB Host for connecting digital devices and built in speaker functionality. Further, with a built in FM radio and 20 hours playback, the YP-D1 is an all-in-one entertainer. It is priced at Rs.21, 500 MRP. The YP-Z5, which has a premium slim design and an intuitive user interface is also available in two versions of 2 GB and 4 GB priced at an MRP of Rs.11, 990 and 14, 890 respectively with rechargeable battery. With the launch of these new models, Samsung has a lineup of 5 flash based MP3 players, priced in the range of Rs. 4,390 to Rs. 21,500.
While the YP-D1 is the World's first MP3 Player with Camera, the Pro815, Samsung's flagship of the new Digital Still Cameras (DSC) range claims to have the World's longest built in 15X Zoom, World's largest 3.5" TFT LCD used in digital camera, the World's largest lithium ion battery and the World's first top LCD for waist level shooting. Pro815 is priced at Rs. 54,990. The other launches are Digimax S-800, priced at Rs.22,990, Digimax S-600, priced at Rs.14,990 and Digimax S-500 priced at Rs.12,990, Samsung now has a range of 6 Digital Still Camera models, priced in the range between Rs. 10,490 to Rs. 54,990 in the Indian market.
Rajiv Kenue, General Manager -Audio Video Products, Samsung India said, "Our new, considerably enhanced range, our attractive bundling offer with DSCs and our channel penetration enhancement, should help us garner a 10% market share in the Indian market this Year."
Samsung also announced its foray into the DVD Camcorder segment by launching its first DVD Camcorder model, VP-DC 163i in the Indian market. The Samsung DVD Camcorders, DC-163i and DC-565 Wi (to be launched later this month) are designed to give the user an unprecedented flexibility of usage and quality. The 33x optical zoom, Digital 1200x Zoom lens of the DC-163i allow the user to effortlessly capture even the most distant subjects in perfect close up without sacrificing image quality according to the company. The DC-163i is priced at an MRP of Rs.36,990.
The Samsung MiniDV range has been boosted with the introduction of 3 new, advanced digital camcorders, including the 6-in-1 multifunctional camcorder VP-MM10. This six in one wonder from Samsung includes the digital video camcorder, digital still camera, MP3 Player, data storage, voice recorder and web cam functionality and is priced at Rs.29,990. With the introduction of the new range, Samsung now has a range of 8 Digital Camcorders in its lineup, priced in the range Rs.21,990 to Rs.36,990.
Discussion Board
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NL Srinivas
,Hyderabad, Andhra Pradesh,, on Jun 16, 2006 11:55 PM
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Mitul Bid
,Pune, on May 31, 2006 02:35 PM
Rajesh
,Mumbai, on Apr 16, 2006 10:06 AM
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