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Apple Starts Multi-Pass on iTunes
Techtree News Staff, Mar 09, 2006 1455 hrs ISTApple's iTunes online music store has launched Multi-Pass, a new service which lets users buy TV show downloads monthly.
Apple Computer's iTunes online music store has launched Multi-Pass, a new service which allows users to buy downloads of television shows on a monthly basis.
The service has been launched in partnership with Viacom's Comedy Central Network, which is airing "The Colbert Report" and "The Daily Show with Jon Stewart" on the new service.
With Multi-Pass, people will be able to buy next month's series comprising 16 new episodes for $9.99 - at $1.99 per episode. Each week, four new episodes are aired, and viewers will be able to download each episode post broadcast through Multi-Pass.
Eddy Cue, vice president - iTunes, Apple Computer, said that MultiPass is not a subscription service although customers would pay for it on a monthly basis. Cue said that unlike other online music subscription services like Napster and Real Networks' Rhapsody, MultiPass would ensure that consumers do not lose their music even if they unsubscribe.
Apple has so far stayed away from charging a monthly subscription fee, opting instead to charge 99 cents per music track and $1.99 per video. Shows such as current favourites - Desperate Housewives and Lost, were the first to be made available on the service. Six weeks ago, Comedy Central tied-up with iTunes to air shows including "South Park," "Drawn Together," and "Comedy Central Stand-Up".
Videos downloaded from iTunes can be played back on a personal computer, an Apple iPod portable media player, etc. Apparently over 8 million videos have been sold since the launch of iTunes' video store last year.
The service has been launched in partnership with Viacom's Comedy Central Network, which is airing "The Colbert Report" and "The Daily Show with Jon Stewart" on the new service.
With Multi-Pass, people will be able to buy next month's series comprising 16 new episodes for $9.99 - at $1.99 per episode. Each week, four new episodes are aired, and viewers will be able to download each episode post broadcast through Multi-Pass.
Eddy Cue, vice president - iTunes, Apple Computer, said that MultiPass is not a subscription service although customers would pay for it on a monthly basis. Cue said that unlike other online music subscription services like Napster and Real Networks' Rhapsody, MultiPass would ensure that consumers do not lose their music even if they unsubscribe.
Apple has so far stayed away from charging a monthly subscription fee, opting instead to charge 99 cents per music track and $1.99 per video. Shows such as current favourites - Desperate Housewives and Lost, were the first to be made available on the service. Six weeks ago, Comedy Central tied-up with iTunes to air shows including "South Park," "Drawn Together," and "Comedy Central Stand-Up".
Videos downloaded from iTunes can be played back on a personal computer, an Apple iPod portable media player, etc. Apparently over 8 million videos have been sold since the launch of iTunes' video store last year.
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Jagmohan
,Delhi, on Mar 12, 2006 06:13 PM
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Gawd
,Hell, on Mar 10, 2006 08:42 PM
mahendra mohari
,aurangabad(india), on Mar 10, 2006 01:28 PM
duckyboose
,repaired mumbai, on Mar 10, 2006 11:47 AM
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