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Seagate Plans 12 GB Mobile HDD
Techtree News Staff, Feb 14, 2006 1246 hrs ISTSeagate Technology has announced the CE product portfolio, the Seagate ST1.3 Series 12 GB 1-inch hard drive.
Seagate Technology has announced the newest member of its Consumer Electronics (CE) product portfolio, the Seagate ST1.3 Series 12 GB 1-inch hard drive.
With a footprint 23 percent smaller, 50 percent more storage capacity, and 30 percent less power consumption than Seagate's current 1-inch hard drive, the ST1.3 Series also offers a new optional drop sensor for increased robustness, delivering the features most requested by handheld device manufacturers. The ST1.3 Series hard drive is Seagate's second hard drive with perpendicular recording and the company's first drive utilizing perpendicular technology in the 1-inch category.
John Rydning, research manager - hard disk drives, said, "As the demand for portable digital music and video grows, mobile device manufacturers will need ample storage capacities. Small form factor drives such as Seagate's ST1.3 provide a cost effective, high capacity storage solution for these device manufacturers compared to other storage alternatives."
By offering 12 GB of storage in a smaller footprint, Seagate maintains that the ST1.3 Series hard drive is a powerful solution for increasingly sophisticated media devices such as digital audio players, portable media players, and mobile phones. According to IDC, the worldwide mobile phone market is expected to grow 7 percent in 2006 to 857.9 million units.
The new ST1.3 Series hard drive delivers new features specifically targeted at mobile media consumers. The drive's new size - 40x30x5 mm, allows for more streamlined media players product designs and is built to fit into current clamshell and candy-bar style mobile handsets. As part of its G-Force Protection feature set enabling skip-free, reliable media storage and playback, Seagate also includes an optional drop sensor. This will increase operational shock resistance 33 percent up to 2000Gs, enabling the drive to survive a 1.5-meter drop onto hard concrete or ceramic surfaces when properly mounted in a handheld device.
The drive also incorporates Seagate RunOn technology, which enables it to automatically keep the read heads on track while the device is in motion.
The ST1.3 Series hard drive also delivers 30 percent greater power efficiency than previous models, enabling system designers and manufacturers greater choice in power supplies and system power-on hours.
Seagate maintains that its unique Design Service Centers (DSC) provide dedicated design and integration support to help mobile device designers and manufacturers create innovative new consumer electronics products.
Brodie Keast, senior vice president and general manager, consumer electronics, Seagate, said, "Portable, on-demand video is driving the next wave of revenue opportunity for the mobile phone and entertainment communities. As consumer adoption drives the demand for the availability of video content anytime and anywhere, the need for tiny, high capacity hard drives becomes more apparent."
The Seagate ST1.3 Series will begin shipping in the third calendar quarter of 2006.
With a footprint 23 percent smaller, 50 percent more storage capacity, and 30 percent less power consumption than Seagate's current 1-inch hard drive, the ST1.3 Series also offers a new optional drop sensor for increased robustness, delivering the features most requested by handheld device manufacturers. The ST1.3 Series hard drive is Seagate's second hard drive with perpendicular recording and the company's first drive utilizing perpendicular technology in the 1-inch category.
John Rydning, research manager - hard disk drives, said, "As the demand for portable digital music and video grows, mobile device manufacturers will need ample storage capacities. Small form factor drives such as Seagate's ST1.3 provide a cost effective, high capacity storage solution for these device manufacturers compared to other storage alternatives."
By offering 12 GB of storage in a smaller footprint, Seagate maintains that the ST1.3 Series hard drive is a powerful solution for increasingly sophisticated media devices such as digital audio players, portable media players, and mobile phones. According to IDC, the worldwide mobile phone market is expected to grow 7 percent in 2006 to 857.9 million units.
The new ST1.3 Series hard drive delivers new features specifically targeted at mobile media consumers. The drive's new size - 40x30x5 mm, allows for more streamlined media players product designs and is built to fit into current clamshell and candy-bar style mobile handsets. As part of its G-Force Protection feature set enabling skip-free, reliable media storage and playback, Seagate also includes an optional drop sensor. This will increase operational shock resistance 33 percent up to 2000Gs, enabling the drive to survive a 1.5-meter drop onto hard concrete or ceramic surfaces when properly mounted in a handheld device.
The drive also incorporates Seagate RunOn technology, which enables it to automatically keep the read heads on track while the device is in motion.
The ST1.3 Series hard drive also delivers 30 percent greater power efficiency than previous models, enabling system designers and manufacturers greater choice in power supplies and system power-on hours.
Seagate maintains that its unique Design Service Centers (DSC) provide dedicated design and integration support to help mobile device designers and manufacturers create innovative new consumer electronics products.
Brodie Keast, senior vice president and general manager, consumer electronics, Seagate, said, "Portable, on-demand video is driving the next wave of revenue opportunity for the mobile phone and entertainment communities. As consumer adoption drives the demand for the availability of video content anytime and anywhere, the need for tiny, high capacity hard drives becomes more apparent."
The Seagate ST1.3 Series will begin shipping in the third calendar quarter of 2006.
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