Google's Blogspot has increased the number of spam blogs or 'splogs' triggering the anger of prominent bloggers.
There has been an increase in the amount of splogs after search engines like Google started indexing them. Google's Blogspot has increased the number of spam blogs or 'splogs' triggering the anger of prominent bloggers.
Spam blogs, sometimes referred to by the neologism splogs, are Web Log (or "blog") sites, which the author uses only for promoting affiliated websites. The purpose is to increase the PageRank of the affiliated sites, get ad impressions from visitors, and/or use the blog as a link outlet to get new sites indexed. Content is often nonsense or text stolen from other websites with an unusually high number of links to sites associated with the splog creator which are often disreputable or otherwise useless Web sites.
According to David Sifry, chief executive, Technorati, approximately 39,000 new fake and spam blogs appeared in the last two weeks as 8, 05,000 new blogs were created. That translates into a splog percentage of about 4.6 percent.
Mark Cuban, an investor in the IceRocket blog search engine, said that the blogosphere was hit by a blogspot.com splogbomb. Someone wrote a script that created blog after blog and post after post. IceRocket has stopped indexing post from Google's Blogspot.com domains to defend itself from all the splog the blog attained.
Google responded to the splog attack by publishing a list of more than 13,000 blogspot.com sub-domains that it deleted. The company also promised to put more effort into anti-automation defenses as sploggers rely on automated scripts to create large numbers of posts.