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Airtel Launched in NE, Assam
Techtree News Staff, Mar 31, 2005 0000 hrs ISTAirtel has launched its services in North East and Assam adding to its 10.6 million strong customers in the country.
Airtel has launched its services in North East and Assam. Airtel, who has more than 10.6 million customers in the country, said its launch in this region makes it the first mobile service in the country to be present in all the 23-telecom circles.
The company said its 2.5G GPRS enabled ERä network, which covers key towns and highways in the region, has been deployed by and will be managed by Ericsson. The network is said to have superior processors to handle calls, reduce network congestion, enable better call completion rate and increase efficiency.
Airtel said it would also be offering its customers in North East and Assam various value added services such as Airtel Bill Coupon and mobile entertainment that includes Hello Tunes, Airtel Live and other services. The Airtel Bill Coupon (ABC) lets customers pick up the ABC of the denomination nearest to their bill amount and dial 123. The amount will automatically get credited to the customer's account and balance, if any, will get adjusted in the subsequent bills.
Airtel Live provides access to games, color wallpapers, video clips, polyphonic ring tones, music messages, jokes etc. that can be downloaded. Users access content on Airtel Live through voice (by dialing 646), SMS (sending keyword to 646), GPRS (Airtel Live mobile portal) or the Web airtelworld.com. Hello Tunes will include a collection of Assamese songs in addition to Airtel's collection of English, Hindi, Punjabi, Tamil, Telegu, and Malayalam songs.
The company will also provide services like missed call alert, GPRS, MMS, national and international roaming, choice of number, M-Bill and will have 24 hour Customer Care for the region.
Rajan Swaroop, Director - East regional hub, said, "Across India, Airtel has played a key role by connecting people to people and people to places. Airtel offers a unique service experience and world-class customer care, everywhere it goes. North East and Assam have a huge potential for growth and Airtel will try to become a positive catalyst for development."
Airtel said it expects its launch to further boost the telecom infrastructure in the region and thus facilitate overall growth and development. The company also plans to support various public service initiatives in North East and Assam.
The company said its 2.5G GPRS enabled ERä network, which covers key towns and highways in the region, has been deployed by and will be managed by Ericsson. The network is said to have superior processors to handle calls, reduce network congestion, enable better call completion rate and increase efficiency.
Airtel said it would also be offering its customers in North East and Assam various value added services such as Airtel Bill Coupon and mobile entertainment that includes Hello Tunes, Airtel Live and other services. The Airtel Bill Coupon (ABC) lets customers pick up the ABC of the denomination nearest to their bill amount and dial 123. The amount will automatically get credited to the customer's account and balance, if any, will get adjusted in the subsequent bills.
Airtel Live provides access to games, color wallpapers, video clips, polyphonic ring tones, music messages, jokes etc. that can be downloaded. Users access content on Airtel Live through voice (by dialing 646), SMS (sending keyword to 646), GPRS (Airtel Live mobile portal) or the Web airtelworld.com. Hello Tunes will include a collection of Assamese songs in addition to Airtel's collection of English, Hindi, Punjabi, Tamil, Telegu, and Malayalam songs.
The company will also provide services like missed call alert, GPRS, MMS, national and international roaming, choice of number, M-Bill and will have 24 hour Customer Care for the region.
Rajan Swaroop, Director - East regional hub, said, "Across India, Airtel has played a key role by connecting people to people and people to places. Airtel offers a unique service experience and world-class customer care, everywhere it goes. North East and Assam have a huge potential for growth and Airtel will try to become a positive catalyst for development."
Airtel said it expects its launch to further boost the telecom infrastructure in the region and thus facilitate overall growth and development. The company also plans to support various public service initiatives in North East and Assam.
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