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ATI's Presence Growing
Clyde Fernandes, Jul 14, 2005 1751 hrs ISTATI has seen an immense growth in the gaming market in the country and has seen a wider reach of its products here.
ATI, the graphic solution manufacturer, has seen an immense growth in the gaming market in the country and has seen a wider reach of its products after entering the market here.
The company has recently announced the setting up of the largest research & development center outside North America, in Hyderabad. This center will develop next generation chips for a variety of platforms. ATI is investing heavily in this space largely in terms of software development tools and training. It is also sponsoring scholarship programs for students who intend to become VLSI engineers, in close association with VEDA IIT in Hyderabad.
Speaking about the companies' growth, Sven Rathjen, sales director, central and emerging markets, ATI Technologies, said, "Phenomenal, especially considering we started almost from scratch in India. Two of our products are doing very well, the Radeon X850 and Radeon Express 200/RS480 motherboards with onboard graphics compatible with DirectX 9.0."
"We believe we are in a dominant position in the market with Socket 939 mobo with AMD 939 CPU sales for the last 3 months. 'Best buy' reviews have helped us in that segment. In the 754 socket segment too, we are replicating our success. On the graphics front, we've got major success in the PCI Express segment with X300, X600, X700, X800, X850 series," said Rathjen.
"Before we came into India, availability of ATI based products was a problem. We've made significant strides in that area and are today much more closer to our consumer. We've observed that most new purchases have been for ATI based products. LAN parlors run ATI based computers. That has given a first hand feel of ATI based products to gamers who are opting for the same at their homes," said Rathjen.
The company claims to support many gaming tournaments in the country and also plans to start its own gaming event soon. ATI also plans on launching the Crossfire R520 in September this year.
"Consumers have also become much more graphics aware. One can easily understand gaming enthusiasm when one compares the response to gaming tournaments today vis-a-vis a year ago. Gaming being such an immersive entertainment option has started to gain a lot of traction. Over the year, the number of gaming parlors itself have probably doubled," said Rathjen.
Rathjen also said, "Most youngsters are increasingly turning to gaming as a preferred recreation. A lot of them also want to turn pro. We've noticed even girls visibly participating in tournaments, something that was not known earlier. A lot of young, energetic Rubys in India showing up on the scene."
The company has recently announced the setting up of the largest research & development center outside North America, in Hyderabad. This center will develop next generation chips for a variety of platforms. ATI is investing heavily in this space largely in terms of software development tools and training. It is also sponsoring scholarship programs for students who intend to become VLSI engineers, in close association with VEDA IIT in Hyderabad.
Speaking about the companies' growth, Sven Rathjen, sales director, central and emerging markets, ATI Technologies, said, "Phenomenal, especially considering we started almost from scratch in India. Two of our products are doing very well, the Radeon X850 and Radeon Express 200/RS480 motherboards with onboard graphics compatible with DirectX 9.0."
"We believe we are in a dominant position in the market with Socket 939 mobo with AMD 939 CPU sales for the last 3 months. 'Best buy' reviews have helped us in that segment. In the 754 socket segment too, we are replicating our success. On the graphics front, we've got major success in the PCI Express segment with X300, X600, X700, X800, X850 series," said Rathjen.
"Before we came into India, availability of ATI based products was a problem. We've made significant strides in that area and are today much more closer to our consumer. We've observed that most new purchases have been for ATI based products. LAN parlors run ATI based computers. That has given a first hand feel of ATI based products to gamers who are opting for the same at their homes," said Rathjen.
The company claims to support many gaming tournaments in the country and also plans to start its own gaming event soon. ATI also plans on launching the Crossfire R520 in September this year.
"Consumers have also become much more graphics aware. One can easily understand gaming enthusiasm when one compares the response to gaming tournaments today vis-a-vis a year ago. Gaming being such an immersive entertainment option has started to gain a lot of traction. Over the year, the number of gaming parlors itself have probably doubled," said Rathjen.
Rathjen also said, "Most youngsters are increasingly turning to gaming as a preferred recreation. A lot of them also want to turn pro. We've noticed even girls visibly participating in tournaments, something that was not known earlier. A lot of young, energetic Rubys in India showing up on the scene."
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Jagadish sail
,Bangalore, on Oct 05, 2005 05:23 PM
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,MUMBAI, on Sep 15, 2005 09:52 AM
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