STAR Plus has announced the launch of its app for the iPhone and iPad, becoming India's first General Entertainment Channel (GEC)to make an entry into the iOS market. The app will provide iDevice users entertainment on-the-go in India and over 120 countries around the world.
Lalit Bhagia, VP Digital of STAR India has said, "The iPhone and iPad devices have changed the way people consume content globally... The app allows users not just a great video experience, but also gives details on show schedules, news and updates on their favourite show characters through daily audio blogs".
Users will be able to access unique features such as live TV, catch up with missed episodes of the last two days, updates, news from STAR Plus, current and upcoming shows, etc. Users can also browse content either by the show or by characters.