Game studio to be axed for lacklustre sales performance
Activision is on a serious pruning spree. After putting an end to the Guitar Hero franchise, it has decided to kill a whole game studio this time. Liverpool based Bizarre Creations, bought over by Activision in 2007 for $67 million, got the axe since it couldn t see financial success. The studio known best for Project Gotham Racing series, Geometry Wars and the recent and quite awesome Blur, would ve received another shot of $40 million from Activision if it had fulfilled its financial expectations.
Although the closure was announced in November last year, Activision originally intended to sell it off. However, since Bizarre found no buyers yet, Activision will finally pull curtains on the studio this Friday. The studio has been churning games from the '90s and despite churning out some great games like Blur, the studio couldn t monetise the same due to release timing that clashed with the big guys. Activision, who is known for its ruthlessness, has taken this failure to kill the developer.