IVR based music service is rather cumbersome, but a boon for rural users
Mobile operator Uninor has launched Unlimited Music service, which like the name suggests, enables subscribers access to a music collection spanning 2,50,000 songs . This also includes a music radio service (52222, toll free), caller tunes and ringtones for a price of Rs. 2.50 per day, or Rs. 15 for a week or Rs. 60 for a month, reports Medianama. Users can select desired songs from the IVR system and pressing * sets it as a ringtone. The song can also be downloaded by pressing #. The music library has been licensed from Hungama, which has a sizeable repertoire from T-Series, Big Movies, UTV and Yash Raj, in addition to regional music labels.
You should note that the service only allows one to listen to music through IVR, which will keep your phone engaged as opposed to having physical MP3 tracks on your phone, so do not mistake this service as the iTunes of the mobile world. One cannot download and store the songs. Needless to say, searching from a massive library of 2,50,000 songs through the unwieldy IVR interface would be pure torture.
On the flip side, this is manna from heaven for people with entry level cellphones with no media player support. The only place where this will work are the rural areas, where people have the time and patience to employ this workaround to play music on low end phones.