Cowon claims an incredible 103 hours of battery life for audio playback and 10 hours for video. Considering the size of the X7, we are inclined to believe them as we can definitely feel a massive battery lurking underneath. Unfortunately, we couldn't test the battery life ourselves. Even if the player lasted for half the quoted time it would still be more than enough.
The Cowon X7 is priced at Rs. 17,500. Now let's be clear, the X7 is a bit of a disaster and we wished Cowon didn't cripple it so much. What is good about the X7 is the massive storage space, the great audio quality, customization options and the incredible battery life. But once you look past that it is all one royal mess. Its titanic dimensions make it hard to carry around. The display sucks, period. The interface sucks even more and the image gallery is a disaster.
The poor video format support and the lack of HD video playback make matters worse, and then there are those oddly placed controls. In the end we can't help but tell you not to buy the X7. The 32GB Cowon V5 makes a lot of sense for the same price. It has a rather annoying interface but at least it plays HD videos flawlessly, if that's the kind of thing you are after. The X7 is just a waste of a good hard drive and battery.