South Korean electronics giant Samsung Electronics has announced that it is working on a new joint software platform for its televisions and mobile phones. This is seen as a way of pushing developers to create apps for its platform, thus indirectly increasing the number of people who would want to buy its devices.
The Vice President at Samsung s Visual Display Division, Kyungsik Kevin Lee confirmed the company s plans saying, "We have a plan to have a single platform for Samsung TV," according to a Reuters news article
. Lee added that he could not give any timeline for the launch of this platform as developers are still working on it.
Samsung's initiative will bring better syncing abilities between its smartphones and smart TVs. They expect to double the sales volumes of its smart TVs in 2011 and this may be one of the steps taken in that direction in addition to impending price cuts.
The only other company capable of taking a similar initiative is Sony Ericsson with its mobile phones and Sony with its televisions. But as of now, Samsung is the only company developing such a platform. While details are very scarce at the moment, we would expect the platform to run on their Bada OS, while some speculate it may even be Android. What do you think? Do let us know in the comments section below.