Finally, Apple has decided to take a stand and talk officially about iPhone 4. The company has invited several journalists and media representatives for a "press conference about iPhone 4" on July 16 at its Cupertino campus, reported MacWorld. In the past, Apple has never held any special press conference about its products.
Regarding the topic of the press conference, Apple just mentioned that it will be about iPhone 4 and didn't clarify what specifically would be addressed. At this moment, it's hard to tell what would come off this conference. Would Apple introduce new bunch of accessories for iPhone 4? Nothing is confirmed as of now.
We strongly believe that Apple is going to address the 'death grip' antennae issue of iPhone 4. Also, number of other complaints about proximity sensor acting up during a call and other issues would be addressed. Of course, iPhone 4 recall would turn out to be expensive proposition for Apple. Let's hope it's not a public demo about 'how to hold your iPhone 4' so that the reception issue complaints gradually decrease.
It was bound to happen - Apple coming out with a dud iPhone. All companies come out with a faulty product at some point of time and Apple is notoriously famous for covering up the limitations/lack of features of their products by simply drowning it with their 'It Just Works' marketing propaganda.
What separates most of the Apple product users from users of other products is that they tend to ignore what Apple products lack & are stubbornly resistant to get involved in a open discussion. I have an iMac and it was far from a 'do-all-and-be-all' machine, until I installed Windows 7 on it.
Apple has a consistent narcissistic bragging attitude and portray their products as 'flawless' that are everything you just need. How many people actually pay attention to the fact that iPhone, while being great with apps, is a terrible phone? Apple is relatively new to making phones & while it has been making stable Unix-based PCs for years, it still needs to acquire knowledge of things like radio-wave propagation through various materials and the psychology of audio.
Hopefully, they eat a slice of humble pie, admit that there's a problem and get working on a solution. We won't hold it against you, Apple. Its human to err.