When Twitter was introduced back in 2006, even its founders might have not envisioned the kind of impact the now famous micro blogging website would have on the Internet. Over the past few years, Twitter has become a place to showcase the "sentiment" of the Internet. Twitter is still miniscule in terms of the number of users it has (in global terms of course) - but its impact far outgrows its 100+ million user base. Having said that, 100+ million is quite a large number to look at in case you are an individual. This is what brings us to the point of discussion here.
People use Twitter for diverse things - and looking for information about currently trending topics forms one of the most important chores an avid Twitter user does these days. The most common way to follow trends on Twitter is to use the Twitter search However, there is problem here. Twitter is too vast for an individual to "follow". While the search is quite good a way to look for information, the problem with it is that it is highly disorganised and "un-smart". What then is the solution for someone who wants all the info he needs - minus all the clutter?
Developed by the makers of Kosmix, the famous "categorization search engine", Tweetbeat might just be the answer to your Twitter dilemma. Tweetbeat has developed a highly complex algorithmic system that can potentially look for content on Twitter that is "just right" for you. Unlike other systems which mostly dependent on hash tags and keywords, Tweetbeat analyses tweets, checks if they are part of something that is really interesting to you. The best thing about this is that it does all this in real time.
While Tweetbeat is yet to announce the service fully, it has readied a "preview" World Cup front-end site here that showcases the kind of thing Tweetbeat can potentially do. The World cup page was a success and Tweetbeat shared some data with us that threw light on the usage pattern of the average FIFA fan using Tweetbeat. According to Tweetbeat, The number of tweets reached a staggering 3000 tweets/sec at its peak.
Users are spending appox 20 mins per session on Tweetbeat
There are 15k plus Facebook likes
Tweetbeat has also managed to garner over 12000 followers on Twitter
The top five countries for source of visits are (in order) U.S., Brazil, UK, Indonesia, India