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Nvidia vs ATI: 3D Entertainment at Home
Samir Makwana, Mar 29, 2010 1851 hrs ISTEnable Stereoscopic 3D entertainment in your living room
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This year's Consumer Electronics Show mostly focused on 3D TVs, and in the TV segment 3D was the new buzzword. Hopefully, by second half of 2010 we'd see few 3D TVs rolling out in market. Watching a 3D movie is totally different from watching the same movie sans 3D. If you've watched the recent 3D movie Avatar, then you'd know what kind of experience we're talking about. The same goes for Stereoscopic 3D gaming, as the environment would be more realistic. 
For watching 3D movies you'd require those red and blue colored glasses that are called Anaglyph 3D glasses. You'll also need a display that supports 3D and also a source player device. Imagine the horror of getting the correct cable, hooking it up to corresponding displays et al. Today Nvidia and ATI are working to make your life simpler, but of course, at a cost.
Last year in late September, ATI introduced the 'Evergreen' family Radeon HD 5000 series graphics cards that support DirectX 11 and also support for 3D stereoscopic display/glasses support via ATI Avivo HD Video & Display Technology. Of course, Stereoscopic 3D experience requires specific 3D enabling drivers, glasses and display. A month after the Evergreen graphics card launch, Nvidia unveiled its next generation computational graphics architecture codenamed Fermi.
For six months ATI ruled the DirectX 11 supporting graphics hardware space, while Nvidia kept a low profile with its next generation Fermi (GF100) graphics architecture. And now, Nvidia has finally joined the DirectX 11 supporting graphics card game with ATI. Last week, Nvidia introduced the new GeForce GTX 480 and GTX 470 graphic cards based on the next generation Fermi architecture. Like always, Nvidia brings an interesting set of technologies along with new computational graphics architecture.
Check out our brief preview on the Fermi architecture.
Before jumping into conclusions on whether the green color themed Nvidia Camp has won over the red colored ATI camp, we must see what both of them are aiming at. We are not going to talk about technical aspects of each camp but a generic overview on what the situation will be in the near future.
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