• MWC 2010: Google's New 'Mobiles First' Idea

    MWC 2010: Google's New 'Mobiles First' Idea

    Techtree News Staff, Feb 17, 2010 1816 hrs IST

    Every product would have high-performance presence on mobile and also on desktop

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Google CEO Eric Schmidt touted the company's new idea - 'Mobile First', at the ongoing Mobile World Congress 2010, Barcelona. In keynote speech he said, "It's our goal to make mobile the answer to pretty much everything. Why the mobile phone? Because it's the high volume end point. That time is upon us right now and right here." Hence, future Google products would predominantly be pushed for mobile since Google thinks it's one the the fasted growing web space. He cited examples of Indonesian and African users accessing web through mobile phones.

Schmidt defended that Google, by no means, intends to compete with network operators or to build infrastructures. He doesn't believe Google is a threat to network operators but vice versa. Nothing in specific was announced for the consumers.

Along with Schmidt, few Google programmers joined to demonstrate company's latest developments such as speech and image recognition technology. Google also announced that it will be adding German as the fourth language in its speech system and impressed audience with an optical character recognition tool. "Every product announcement we've done recently - of course we'll have a desktop version - but we'll also have one on a high-performance mobile phone.", said Schmidt. Schmidt proudly announced that Android OS is made available on more than 65 mobile devices and 65,000 such units ship daily.

Google aims to build applications that leverage on cloud servers and network operators work together to eliminate bandwidth hogging. Further, Schmidt also clarified that Google isn't entering into ISP business as the company is well optimized. Just like WiMAX, the company will offer support to LTE (Long Term Evolution) for larger benefits through wider adoption of high-speed broadband.

Schmidt added, "From a Google perspective, we'll participate in the cloud, we may offer some subscription services, but we're not going into the content business. We're going to stay as a platform." So, Google may not jump into the content business but it may become one of the facilitators of the content through clouds. Apart from that, no major product announcements took place but just a brief overview on what Google is aiming at in upcoming years was spoken about.

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