These days, there isn't much creativity or innovation that seems to influence the MP3/audio player market. It has more-or-less remained the same. Well, if you ask me I wouldn't want more than a quality audio player with good sound and a screen and yes, great battery life as well. So, instead of really getting better at this or breaking boundaries in the mentioned, manufacturers seem to offer other features like gaming, text reader, etc. Creative already had a MP3 player named the Creative ZEN. Now, it has done away with it to replace it with a new or rather an upgrade - the Creative ZEN MX. The older ZEN was a good player even though it was expensive than its competitors. Now, with the ZEN MX, let's see how it takes on the competition.
The software is saved in the memory of the player only.