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Fewer Nokia Smartphones in 2010
Techtree News Staff, Dec 04, 2009 1713 hrs ISTJust around 10 would be launched
Just like Nokia leads the "dumb" phones market, it tops the smartphone sales as well. While Nokia continues its comfortable lead over competitors in this segment, its dominance is under constant threat from players like Apple, RIM and Android based devices.
In 2009, Nokia had introduced close to 20 smartphones in a variety of price brackets. The notion that smartphones are only high-end devices has begun to fall apart and we now see quite a few moderately priced smartphones as well. As a strategy to retain its lad in this segment, Nokia has come up with a plan that, at first, might raise eyeballs. It is actually planning to cut down on the number of smartphones it will release in the forthcoming year. In fact, we might only see around 10 new phones from the company next year. While it is a good idea to reduce the number of handsets, it also presents to the consumer, far fewer options and freedom of choice which incidentally was one of the strong points for Nokia. People could buy a smartphone of their choice, that suits their needs.
On the flip side, there is also this talk about almost all Nokia phones being similar with the same OS and the consumer being too confused as to what to buy. The reduction in the number of models would mean a simpler, uncluttered product line up. It remains to be seen if this strategy does bear fruit and translates into increased sales.
In 2009, Nokia had introduced close to 20 smartphones in a variety of price brackets. The notion that smartphones are only high-end devices has begun to fall apart and we now see quite a few moderately priced smartphones as well. As a strategy to retain its lad in this segment, Nokia has come up with a plan that, at first, might raise eyeballs. It is actually planning to cut down on the number of smartphones it will release in the forthcoming year. In fact, we might only see around 10 new phones from the company next year. While it is a good idea to reduce the number of handsets, it also presents to the consumer, far fewer options and freedom of choice which incidentally was one of the strong points for Nokia. People could buy a smartphone of their choice, that suits their needs.
On the flip side, there is also this talk about almost all Nokia phones being similar with the same OS and the consumer being too confused as to what to buy. The reduction in the number of models would mean a simpler, uncluttered product line up. It remains to be seen if this strategy does bear fruit and translates into increased sales.
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Aditya Shrivast
,Gwalior, on Dec 05, 2009 05:57 PM
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darshan kabra
,pune, on Dec 08, 2009 12:01 PM
Darshan Kabra
,Pune, on Dec 05, 2009 12:12 PM
Pragyan Das
,Cuttack, on Dec 07, 2009 09:31 AM
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