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Asus, MSI to enter eBook Reader Market
Techtree News Staff, Aug 28, 2009 1644 hrs ISTAsus bringing it under its Eee Brand by year end
Looks like Asus isn't satisfied with its Eee Brands that has netbooks, nettops, joystick and even a keyboard. Jerry Shen, company president for Asus, said that the company is planning to introduce an eBook Reader under its Eee Brand family by year end, as reported by DigiTimes. Industry sources reported that close competitor MSI is also planning to jump into eBook Reader bandwagon. It's obvious that these OEMs are looking forward to expand their product offering portfolios.
At the moment, entering the eBook Reader scene is way much easier than the netbook segment where almost every big brand exists. The major factor pushing companies to enter the eBook Reader market is the need to establish the content delivery platform well ahead in time before the scene gets too crowded with competitors.
However, the question that arises here is about the content itself to be delivered on those eBook Readers. Also, folks who really need and wish to buy an eBook reader are mostly located in U.S. and Europe continents. Nevertheless, a cheaper option with similar features is always a good business proposition as well as good purchase for customers.
As for the content, everyone is looking forward to depend on Google that allows to download over a million eBooks in open EPUB format. Even though these eBooks are free, they are under digital copyright by Google. Several free public-domain books are also available at Project Gutenberg. However, it would make sense if there's more local content than the 'already available online' content.
At the moment, entering the eBook Reader scene is way much easier than the netbook segment where almost every big brand exists. The major factor pushing companies to enter the eBook Reader market is the need to establish the content delivery platform well ahead in time before the scene gets too crowded with competitors.
However, the question that arises here is about the content itself to be delivered on those eBook Readers. Also, folks who really need and wish to buy an eBook reader are mostly located in U.S. and Europe continents. Nevertheless, a cheaper option with similar features is always a good business proposition as well as good purchase for customers.
As for the content, everyone is looking forward to depend on Google that allows to download over a million eBooks in open EPUB format. Even though these eBooks are free, they are under digital copyright by Google. Several free public-domain books are also available at Project Gutenberg. However, it would make sense if there's more local content than the 'already available online' content.
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Ayush Agarwal
,Gurgaon, on Mar 03, 2010 03:48 PM
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