• Apple's Cocktail to Spur iTunes' Music Sales

    Apple's Cocktail to Spur iTunes' Music Sales

    Techtree News Staff, Jul 27, 2009 1816 hrs IST

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Apple, along with four music labels, is working on something called 'Project Cocktail' for offering interactive music content.



Here's the story: Apple is on a rampage to multiply their profits by boosting all their business offerings - hardware, software and services. With many companies dipping their hands into digital distribution, Apple too is working closely with four major labels - namely EMI, Sony Music, Warner Music and Universal Music Group -for stimulating music sales through its iTunes service, reported Financial Times.



In order to save the diminishing sales, Apple along with the four music labels is planning to offer special bundle of apps on purchase of albums from iTunes. These special apps would be interactive album material carrying videos, photos, lyrics and other material that customers usually get on buying physical CDs. Also, these special apps would carry songs that would be playable outside iTunes on iPhone OS-based devices.



Apple undoubtedly has revolutionized the music scene with its iPod devices and now it is working with music labels on the digital content distribution part. FT also hinted about a possible 10-inch wide Tablet-like device for which such interactive material makes perfect sense. This tablet would use Wi-Fi and won't have any phone capabilities. Also, the next generation iPod Touch is expect to have camera with auto-focus built in.



So, besides concentrating and being bullish on hardware and software, Apple is also paying attention to the digital content services part. The possibility of album price hike is bound to be there since Cocktail isn't something that would come out for free. However, Cocktail might open doors for independent music artists to work upon their own interactive content material by abiding to Apple's rules, if any.

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