Loading
-
Nokia Life Tools Launched Across India
Techtree News Staff, Jun 13, 2009 1853 hrs ISTPrimary range of services will include agriculture, education, and entertainment
Nokia has launched Nokia Life Tools across India, a tool aimed to meet the information gap and in turn improve lives and the livelihood of farmers and sub-urban consumers.
The primary range of services will include agriculture, education, and entertainment.
Nokia has been pilot testing its Life Tools services in some parts of Maharashtra in the past 4 months.
The full-fledged service will now be provided in Maharashtra for starters, followed by other parts of India. Nokia has announced the launch for the state in association with the Maharashtra State Agricultural Marketing Board (MSAMB).
MSAMB will provide expertise in the areas of commodity prices from their network of 291 local mandis (marketyards). MSAMB will also have the opportunity to deliver relevant news, alerts on schemes and other information directly to grassroots consumers.
The company has commenced this initiative in association with Reuters Market Light for its content services.
Other Partners
Nokia has collaborated with multiple partners across the Indian Government and private enterprises to bring together a rich ecosystem to deliver localised & personalised information directly to consumers' Life Tools-enabled mobile devices.
Nokia is collaborating with Reuters Market Light (RML), which was the exclusive provider for agriculture services in the successful pilot. Syngenta, Madison Research, Skymet and many others also form this ecosystem.
Compatible Handsets
The complete Nokia Life Tools solution will be available on the newly launched Nokia 2323 classic and Nokia 2330 classic devices, and will be later expanded to other Nokia devices.
Nokia Life Tools services use an icon-based, graphically rich user interface that comes complete with tables and which can even display information simultaneously in two languages. Behind this rich interface, SMS is used to deliver the critical information to ensure that this service works wherever a mobile phone works, without the hassles of additional settings or the need for GPRS coverage.
Cost of Services
Nokia Life Tools Agriculture services:
The Nokia Life Tools Agriculture service offers consumers a choice of 2 plans.
1. The basic plan, available across India at Rs 30 per month, provides daily weather updates and relevant agriculture-related news, advice and tips.
2. The premium plan, at Rs 60 per month, will be available in 10 states, including Maharashtra, and provides the closest market prices for three crops chosen by the subscriber, as well as weather, news, advice and tips.
Nokia Life Tools Education services:
The Nokia Life Tools Education service, available throughout India, offers three components:
1. Learn English, with basic, intermediate and advanced levels;
2. Exam preparation, which offers students tips and advice for ICSE, CBSE and State Board-level exams mapped to the relevant curriculum;
3. General Knowledge, which gives subscribers useful information about the world around them.
Each of the Education services will be offered at Rs 30 per month.
Nokia Life Tools Entertainment services:
The Nokia Life Tools Entertainment service at launch will include Astrology, News, Jokes, Cricket and ringtones, offered at existing market prices. The content is aggregated and brought to Life Tools by OnMobile.
Nokia Life Tools service will be expanded to select countries across Asia and Africa later in 2009 and beyond, says the company.
Related Links
Tag keywords
Opinion Poll
- Which desktop web browser do you use?
-
Internet Explorer
Firefox
Chrome
Safari
Opera
Other (specify in comments)
Poll Results View Previous Polls