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So, Bing, earlier known as the Kumo is finally here. Announced at the recently concluded D: All Things Digital conference, the Bing is Microsoft's first dedicated attempt to challenge Google's domination in the search arena. And prima facie, it seems to be a very good attempt indeed if we are to go by the worldwide reviews received soon after launch. Bing is all set to replace Windows Live Search and will be fully operational, starting Wednesday - although it's available in most countries now.
It's now time for us to take a first look at Bing. Does it really have what it takes? Will it ever replace that Google homepage of yours? Before we delve further into this, let's just try to shake off our prejudice (is that the right term?) most people have for anything that originates from Redmond. That, coupled with the unshakable faith in Google, makes for a nice combination, which usually ends up in most of us writing off any competition (to Google) even before actually trying them out. Remember Cuil? Anyone? So, has Bing managed to catch Google with its pants down? Or is it a product you can pass? Read on.
The Look
First off, what strikes you is the look of the Bing homepage. It's loaded with nice wallpapers that seem to change on a daily basis. On a closer look, you notice that you can find the story behind the wallpaper by hovering your mouse over various "locations" on the image. The interface is quite basic and intuitive - as good as Google.
The only complaint here is the image that some people might deem is an unnecessary addition. For others, this might be a welcome change from the white, too minimalist, simple Google page.
Searching
The most important function of any search engine is the way it displays search results and Bing does it pretty well. The good thing about Bing is the way it throws the information at you in a much uncluttered, unconfused manner. The keywords you feed in are further used to "suggest" you more results. There is a related searches bar on the sides, similar to Google. As for the results, it does come up with what you are actually looking for most of the times. However, this one actually needs some time for you to "settle" in. Maybe a month down the line, we can comment if Bing can really replace Google, or even Yahoo for that matter, which if you're not aware, is in second position in the search engine segment.
What we liked about the web results are the "snippets" of information that you see beside every search result link. To get an idea of what I am talking about, take a look at the image below. Once you search for a term and get a page with the search results, all you need to do is to hover your mouse over the thin line on the side of the list, and it will display what else is there on that page. Although I am not very fond of these mouse hover initiated things, this one does it in a very unobtrusive way. Nice!
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