The CTIA 2009 is just around the corner and Microsoft seems to have made its intentions clear as far as its Application Store is concerned.
While Microsoft's "Sky Market" is not ready yet, it is expected to be up and running by the end of the year, soon after the arrival of Windows Mobile 6.5. Microsoft has now, before the CTIA, announced further details about the Application Store and upcoming Windows Mobile features. These include more personalization options and software that will allow UI elements to be tinkered around with. Microsoft has collaborated with the Design Museum, London, and the Council of Fashion Designers of America to offer "designer" themes for the upcoming Windows Mobile 6.5. There is also a theme generator software in the making.
Microsoft will also demonstrate to the world this week how it plans to implement the Application Store and how the store will "work." The demonstration includes details on how exactly a user will be able to browse, select, and download an application from the Application Store. Microsoft has decided on a revenue-sharing model, which is similar to Apple's model, with 70% going towards the developer and Microsoft getting to keep 30 percent.
Other policies revealed include the 24-hour period that an user can avail of for a full refund on an application purchase. Developers can also issue multiple updates to an application, free of charge. Apart from this, Microsoft will also shed light on its "branded" App Stores (carriers and network operators will get their own app stores).
App Store has many new joiners, with the likes of EA Mobile, Facebook, Sling Media, and 25 other companies pledging support for the Sky Market.